Many people in the network marketing industry still rely on working offline in their local and warm market or following old school business-building methods like purchasing MLM leads.
However, with all the buzz in recent years about attraction marketing and the desire to build a business in a quicker and easier manner, an increasing number of network marketers are looking for online ways to generate MLM leads.
In its simplest form, the technique to generate online leads is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by leaving their contact information. Increasing web site traffic is a major topic in itself and is covered in a separate article. The other important part of lead generation is increasing the percentage of visitors who opt in once you get them to your site. This is called conversion.
Here are the 9 major strategies we teach our team members to increase conversion at their website or landing page. Successful conversion all starts with effective website design. You must design the website or landing page to do just one thing and do it well..get the maximum percentage of traffic to opt in.
1. Your page must have a clean design, be fast loading, easy to read, and deliver the information the visitor is expecting to see.
2. Do not include links pointing off to other pages. Avoid using flashing images and other distractions.
3. As in any marketing, you still must use compelling headlines and body copy. Face it, just getting a prospect to opt in is a form of selling!
4. Lead the prospect by the hand and make it clear what they need to do. For example, tell them to enter their first name and email address in the box below.
5. Make it clear what the prospect will get for opting in. People are increasingly reluctant to give out their personal information. Let them know you have what they are looking for.
6. Do not ask for any unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be.
7. Include a bonus for opting in.
8. Maintain and display a clear No-spam policy.
9. Continually test different versions of your website or landing page. That is the only way to really know what delivers the best results.
Increasing the percentage of visitors who do opt in is just as important as increasing traffic to your website or landing page. Learn how to increase conversion on your website or landing page and you will generate more MLM leads.
Article Source: http://EzineArticles.com/?expert=Joe_Barclay
However, with all the buzz in recent years about attraction marketing and the desire to build a business in a quicker and easier manner, an increasing number of network marketers are looking for online ways to generate MLM leads.
In its simplest form, the technique to generate online leads is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by leaving their contact information. Increasing web site traffic is a major topic in itself and is covered in a separate article. The other important part of lead generation is increasing the percentage of visitors who opt in once you get them to your site. This is called conversion.
Here are the 9 major strategies we teach our team members to increase conversion at their website or landing page. Successful conversion all starts with effective website design. You must design the website or landing page to do just one thing and do it well..get the maximum percentage of traffic to opt in.
1. Your page must have a clean design, be fast loading, easy to read, and deliver the information the visitor is expecting to see.
2. Do not include links pointing off to other pages. Avoid using flashing images and other distractions.
3. As in any marketing, you still must use compelling headlines and body copy. Face it, just getting a prospect to opt in is a form of selling!
4. Lead the prospect by the hand and make it clear what they need to do. For example, tell them to enter their first name and email address in the box below.
5. Make it clear what the prospect will get for opting in. People are increasingly reluctant to give out their personal information. Let them know you have what they are looking for.
6. Do not ask for any unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be.
7. Include a bonus for opting in.
8. Maintain and display a clear No-spam policy.
9. Continually test different versions of your website or landing page. That is the only way to really know what delivers the best results.
Increasing the percentage of visitors who do opt in is just as important as increasing traffic to your website or landing page. Learn how to increase conversion on your website or landing page and you will generate more MLM leads.
Article Source: http://EzineArticles.com/?expert=Joe_Barclay
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