Why Most Conventional Insurance Is Occurrence-Based

Consumers of insurance products expect their policies will pay out for all claimable incidents that occur during the policy period - that is, during the period for which premiums are paid. Accordingly, if a fire or accident occurs the day after the policy period ends, it will not be covered under the relevant policy, unless the policy has been renewed. This is occurrence-based insurance.

Such insurance is suitable for situations where knowledge of an insured event - for example, a fire or accident - is likely to quickly follow the event itself, so that in most cases a claim on the insurer will be lodged during the policy period or soon after it ends. However, certain types of insurance cover are more typically provided on a different basis. For example, sometimes ships and cargoes may be insured on a "lost or not lost" basis, and professional indemnity insurance is usually provided on a "claims made" basis.

"Lost or not lost" means the parties (insurer and insured) do not know whether the subject-matter of the insurance is still in good condition at the time when cover commences, but nonetheless agree the insurer will honour a valid claim even if the incident giving rise to the claim occurred before cover commenced. This is a useful type of cover, or policy extension, where, for example, a ship or cargo is at sea and there is no easy way to be sure of its condition. In earlier times, when communication with ships at sea was limited, such policies were quite common. Nowadays, they are less common in relation to ships, but are still sometimes used for cargoes - as the condition of a cargo may not be evident until the ship or aircraft arrives at its destination.

Claims made insurance policies only cover claims lodged within the policy period, or, in some cases, within a defined period after the policy period ends. Such policies are typically used for types of cover where a claim might occur many months or years later, when a loss becomes known. For example, in the case of an architect's professional indemnity cover, a problem with the design of a building (arising from the architect's negligence) might not become evident until after a major weather event, or from the cumulative effect of normal weather patterns, perhaps many years later. In this case, the loss should be covered by the policy in force when the claim is notified, not the policy for the period during which the negligence occurred.

Could more common insurance covers, such as house and car insurance, be conducted on a "lost or not lost" or "claims made" basis? The simple answer is no. Insurers will usually only grant lost or not lost cover where they are satisfied the subject-matter of the insurance is probably in good order and condition - such as where they can see a Bill of Lading proving a cargo was in good condition when loaded onto a ship - but where there is nonetheless some uncertainty shared by both insurer and insured. In the case of a house or car, or other land-based asset, its condition at a point in time (when the insurance cover is being arranged) can more easily be ascertained.

Similarly, an insurer will not issue a claims made policy for an asset that is known to be already lost or damaged - although an architect's future professional liability risk (arising from current projects) cannot be fully ascertained immediately, the destruction of a physical asset can usually be confirmed at any time. However, as in the case of some shipowners and exporters, certain businesses will have unusual insurance needs, where legal or other professional assistance is required to negotiate the insurance cover and terms. In particular, claims made policies are founded upon the parties having a shared knowledge of all relevant facts, and legal advice should be sought if there is any doubt about whether specific circumstances need to be notified to a prospective insurer.

Article Source: http://EzineArticles.com/?expert=Stephen_G_Bourne

Understanding Landlord Insurance

An insurance policy which covers the owner against financial losses incurred due to property which has been rented out is called landlords insurance. The insurance typically covers only a building with an option to include the contents belonging to the owner. Usually it covers only standard risks like flood, fire, earthquake, storm or explosion. There are many different types of insurance like life insurance, home insurance or car insurance which everyone buys for total protection. Similarly, it is a specialized insurance to provide protection to property owners who rent out their premises.

Landlords insurance is a must for every landlord. A seasoned developer or individuals rent out property to supplement their income and there is one common factor which is the purchase of an insurance policy to protect the property. It is all the more important to protect properties which bring in extra bucks to supplement the other income source. When a property is a source of income it becomes imperative to protect it from every possible risk. Buying insurance for the property which has been let out is like ensuring that all will be fine and no damage would hinder the flow of income.

There is a difference between home insurance and landlords insurance which one has to understand very clearly. Any property which brings in income is not covered by home insurance, for this one has to buy a specialized insurance meant for the purpose. Home insurance is valid only when one stays in it and no part or whole is rented out which may generate income. Typically people do not care much about property which has been let out but it is important to watch out and care for it as well after all the property does not belong to the tenant for him to care for it. The onus of caring for the property falls on the landlord and not on the tenant however responsible he may be. The other property is vulnerable and it needs the attention of its owner.

It is not mandatory or a legal requirement to buy a landlords insurance. It is meant to safe guard oneself in case any disaster befalls. The financial consequences are taken care in case a disaster strikes. It is a worry which can be put to rest so that one can pay more attention towards daily life and other professional activities which need immediate attention in life.

Article Source: http://EzineArticles.com/?expert=Harmeet_C_Singh

Advantages of The Landlord Insurance

Numerous benefits are there of having landlord insurance for the protection of your property. It's not an anomaly that your belongings are important to you. It is also natural that you would like to protect them with the intention of safeguarding your potential income and the investment that you already made. Several landlords ignore the significance of a landlord insurance service. They overlook the possibility of numerous situations which could arise without warning when they will rent out the properties to the tenants. The frequent problems regarding properties contain accidental damages, lawful liabilities when occupants abuse the property, the failure of hire income, injuries to the building construction and more.

Some benefits of landlords insurance

You must guard your investment. Always keep in mind that the assets are investments. When you decide to lease it to renters you are handing it over to their hands. Lots of fret can come with allowing other inhabitants to take care of your property. They may claim the authority of your property illegally. In such situations landlords insurance is the solution that can help you out and protect your house and belongings. Be aware of the rules related tenants while taking insurance for the property.

Take the rent regularly

Things may come out in such way that your tenant is not paying the rent which is inconsistent with your leasing agreement. But you can do hardly anything in such situations if you don't have landlord insurance. It may appear very complex to deal with these types of tenants without any additional support. So grant the rental amount from them in a regular basis to maintain the form of a rental agreement. With numerous landlord insurance guidelines you are given the cover for rental loss up to a fixed amount. It will ensure that the earnings of you are covered.

Repairing of your property

Often the tenants do not take care of the components of the house with a liability. Thus damage or injury of property causes. If your belongings are damaged by the tenant your landlord insurance will grant you for a compensation of the loss immediately. It denotes that you are assured to get your property back to its standard without any hazard or worry. The insurance company will provide you due support all through the mending process. But you have to take care that you are consistent with your premium of the insurance.

Flexibility of features

Not only problems with renters but you can get insurance for other disasters that might damage your property. Other than Rental Loss Insurance you can take the facility of Building Insurance, which comprises insurance for the damage caused by storms, floods, earthquakes and many more. Contents Insurance is another category which ensures the safety of staffs like carpets, sofas, curtains, etc. There is Alternative Housing Insurance which allows the landowner to get optional housing support if their property gets uninhabitable for any reason. When you have to check off every kind of risks concerning your property, Liability Landlord Insurance is the best option for you.
Article Source: http://EzineArticles.com/?expert=Avinash_Bikumalla

Landlords Insurance - Determine the Landlord's Responsibilities

HOME » Insurance » Personal Property

Landlords Insurance - Determine the Landlord's Responsibilities
By Harmeet C Singh

Article Word Count: 405 [View Summary] Comments (0)
Ads by Google
Tenant Landlord Software 60 Day Free Trial, Increases Income Auto Posts Rents & Late Fees onsitepropertymanager.com
Student Accommodation Rooms,Flats,Houses,Bedsit In Central London www.nwalondon.co.uk
HVAC Control Systems WW, Regional, Country Data System Suppliers Compared, Shares www.arcweb.com/Research/Studies/
Ads by Google
Insurance
Find practical business information on insurance.
www.allbusiness.com
Corporate Letting Experts
Letting Service For Landlords Throughout Dublin Since 1995
www.propertyforpeople.ie
house design
10,000 images of house design. Galleries of house design
Look4Design.co.uk
MRI Safety Testing
Expert MRI Safety Tests for Implant Implants, Testing, ASTM Standards
magneticresonancesafetytesting.com
Hong Kong Properties
20,000+ New Listings. Maps & Info Great Deals & Values - Must See
www.PropGO.com
Return To Work Guidelines
ODG is the evidence based standard for expected disability duration
www.disabilitydurations.com
HVAC Building Products
directory of manufacturers of: ducts, vents, boilers, and more.
www.arcat.com
Prefabricated House
Prefab Steel Houses, Prefabricated Cement Board, Site Buildings, House
www.OzgeYapi.com

If in a building there is a water leakage and the flat is being rented out to a tenant, and also if the flat is on the top floor, leakages will also destroying the carpeting of the flat beneath. Not just the carpeting but the ceiling is also getting damaged due to the problem. So the question is that though the ceiling is covered under the landlords insurance, who will pay for the carpeting? Determining the responsibility of a landlord is the most important thing under this scenario. As two different properties owned by different individuals are considered here so which insurance policy must be claimed against is another questionable thing. This requires full knowledge on the subject of insurance.

Under the tenancy agreement the landlord is required to maintain the let out property. Also the landlord is bound by the agreement to meet certain obligations which is required under the agreement. These are:

• To maintain the exteriors and structure of rented out residence including external pipes, gutters and drains.

• To keep in shape the water heating and other room installations present in the rented out property.

• To maintain in perfect condition the water supply, sanitation and gas installations including sanitary conveniences, baths, sinks and basins.

Apart from these things the landlords insurance coverage does not cover repair for the rented out things within the accommodation like decorations or carpets. So in case there is seepage of water and it destroys the carpet it will not be repaired by the landlord as it is not covered under the coverage. Unless there is not any additional clause stated in the agreement in this regard it is the responsibility of the tenant to get it repaired.

The block insurance that is usually arranged by the company managing building insurance for the whole block can cover the damage of both flats. But in its absence the damage to the particular flat will be covered only by the landlords insurance of that flat. According to the tenancy agreement terms the owner can also put a claim against the tenant residing in that flat. The tenant can further claim the content insurance from its insurance provider. Though the matter can be handled in any manner but it is in the interest of both the parties to resolve it amicably. The landlords insurance with the proper terms and condition can help in dealing with the issue in the most suitable manner.

We provide cheap landlords insurance quotations for all types of residential and commercial let properties. Also available for UK landlords and home owners is our unoccupied property insurance product.

Article Source: http://EzineArticles.com/?expert=Harmeet_C_Singh

Harmeet C Singh - EzineArticles Expert Author
Ads by Google
Pad Residential
Estate Agents in Manchester Specialist in Sales and Rentals
www.getapad.co.uk
Firmenwohnung möbliert
Business Apartment in Giesing perfekte Verkehrsanbindung
www.munichflat.de
Fluted Drains
clear, with blue x-ray line or full ROP. Available in sizes 7mm & 10mm
www.ds-il.com
Patong - 3 room/2 bedroom
Lux apart., 90m2, pool, beach 150m From THB 1300/USD 35/EUR 30/day
www.swisspalmbeach.com
Student Accommodation
Furnished, secure, well located flats - Massey campus, Auckland
www.unihouse.co.nz/Student_Accommod

Like This Article?
Facebook Twitter StumbleUpon Delicious FriendFeed Digg
Rate This Article: 12345
Add A Comment Send To Friends Print This Article Add To Favorites
Suggest A Topic EzinePublisher Report Article Cite this Article
Close
Suggest a topic or article headline
you would like this author to write about.
Submit
Close
MLA Style Citation:
Singh, Harmeet C. "Landlords Insurance - Determine the Landlord's Responsibilities." Landlords Insurance - Determine the Landlord's Responsibilities. 2 Mar. 2011 EzineArticles.com. 15 Mar. 2011 .
APA Style Citation:
Singh, H. C. (2011, March 2). Landlords Insurance - Determine the Landlord's Responsibilities. Retrieved March 15, 2011, from http://ezinearticles.com/?Landlords-­Insurance-­-­-­Determine-­the-­Landlords-­Responsibilities&id=6026400
Chicago Style Citation:
Singh, Harmeet C. "Landlords Insurance - Determine the Landlord's Responsibilities." Landlords Insurance - Determine the Landlord's Responsibilities EzineArticles.com. http://ezinearticles.com/?Landlords-­Insurance-­-­-­Determine-­the-­Landlords-­Responsibilities&id=6026400
CloseRecommend This Article
From:

To:

Message:
Send

Most Recent EzineArticles from the Insurance:Personal-Property Category:

* Check Out the Various Forms of Landlords Insurance
* Zander Insurance - Most Important 3 Things Everyone Should Know
* Advantages of The Landlord Insurance
* Landlords Insurance - Ensures Regular Income
* Understanding Landlord Insurance
* Why Most Conventional Insurance Is Occurrence-Based
* Contents Insurance - How to Know If You Have Enough Coverage
* How Can Total Amount of Landlords Insurance Be Estimated?
* How Is Landlords Insurance Crucial for a Proprietor's Security?
* Landlords Insurance - A Beneficial Affair
* March Is the Start of Tornado Season
* The Rewrite Values of Thatched Property Insurance
* Thatched Property Owners Insurance Services Discussed
* Some Important Facts About Landlord Insurance
* Landlord Insurance Quotes

More...

More Related EzineArticles:

* Landlord Insurance by IPS-Insurance
* With Landlord Insurance Who Pays for Water Damage in a Block of Rental Properties?
* Landlords Insurance - A Must Have For Every Landlord
* Comprehensive Landlord Insurance
* Purchase Landlord Insurance
* What You Need to Know About Landlords Insurance
* Landlord Insurance - The Ultimate Homeowner's Security
* Landlord Insurances Explained
* The True Importance of Landlord Insurance
* One-Third of Landlords Ignore the Appropriate Landlord Insurance

More...

Most Viewed EzineArticles in the Insurance:Personal-Property Category (70 days)

1. Need Insurance for Your iPhone 4? Be Sure to Compare Rates Before You Make Your Decision
2. What Is the Best Way to Get Cheap iPhone Insurance Coverage?
3. Personal Property (Home) Inventory Services - The Good News and the Bad News
4. Why You Don't Need Cell Phone Insurance
5. Mobile Phone Insurance - What It Covers And Where To Get It
6. Landlords Insurance: How Important Is It?
7. Information on the Reasons for Taking iPhone Insurance
8. Basic Facts About PPI Claims
9. Information On Reasons For Mobile Phone Insurance
10. When Do We Need Insurance?

More...

Most Published EzineArticles in the Insurance:Personal-Property Category (60 days)

1. Details Regarding the Title Insurance Policy
2. Understand the Renters Insurance Policy
3. Understanding the Condo Insurance Policy
4. Moral Hazard and Adverse Selection Under Landlord Insurance
5. Facts One Should Learn Before Opting for a Landlord's Insurance
6. A Personal Property Inventory - When You Don't Need One
7. No Shopping Without Purchase Insurance
8. Understanding the Expat Insurance Policy
9. Legal Compliance Under Landlord Insurance
10. Landlord Insurance - Some Perverse Effects

More...




This article has been viewed 14 time(s).
Article Submitted On: March 02, 2011
Ads By Google Risk Insurance Landlord Tenant Laws Property Insurance Homeowners Insurance
Article Source: http://EzineArticles.com/?expert=Harmeet_C_Singh

Zander Insurance - Most Important 3 Things Everyone Should Know

Getting Zander insurance could be the best decision you ever make. It's no secret that ID theft is on the rise. Each day, criminals are developing more sophisticated ways to steal your personal information. In this article, we will look at three distinct ways that getting Zander insurance will help protect your identity. After reading this article, you will have a better respect for identity theft insurance.

Stopping identity theft before the crime is committed is one of the best ways Zander insurance will protect you. The program provides a plethora of education tools to help consumers guard themselves from identity theft. They have fraud alerts, newsletters, and opt-out programs that are all created to help keep you safe. You are also given free access to a credit freeze program so that once an intrusion is detected, damage will be greatly minimized.

The most important part of any identity theft program is to have full-scale recovery programs in place. Zander insurance customers recover from ID theft every year. With a 100% success rate backing them up, you can be sure that you are safe. You will get your own personal recovery assistant to help you the moment your identity is taken. It will not take long for your good name to be restored. He/she has many years of experience is this type of restoration so you are in good hands. You never have to worry about a thing since Zander has no limit on their protection. Other programs only offer policies up to 1 million. With criminals stealing more than ever, it is important to have coverage that will will protect you no matter what.

Getting reimbursed for expenses in the last part of any identity theft insurance program. Zander would cover any out of pocket costs such as long-distance phone calls, court costs, or any other legal fees related to your ID theft. However, since Zander insurance takes care of all of this there is no need to worry. Out of all the people that Zander has ever helped, not a single one has ever had to file a claim for reimbursement. This is because Zander handles everything from the start and you do not have any out of pocket expenses.

We looked at how Zander helps prevent identity theft, helps you recover from theft, and even offers to pay any out of pocket expenses. I hope you apply what you learned in this article when looking for identity theft insurance.

Article Source: http://EzineArticles.com/?expert=John_Case

Check Out the Various Forms of Landlords Insurance

If one is thinking about renting out property to someone else then the basic homeowner insurance coverage will not be applicable on it. Instead the owner has to take any of the landlords' insurance policies. Whether a person is renting out a condominium, flat or house one is required to take some protective cover against potential damages. Look at the respective property like a business and insurance as an essential investment ensuring its continuity. Though premiums can weigh on the pocket of the policyholder in the beginning but one also gets apt rewards if anything happens later on.

So it is very much clear that one needs to purchase appropriate landlords insurance coverage. Some of the insurance coverages are:

• Basic protection insurance: The basic insurance covers upgrading costs of rented out properties like houses, swimming pools, sheds, garages and all other structures. On the other side, the rented house contents are not covered under this basic policy.

• Basic protection plus contents: This is believed to be an ideal coverage which covers both basic structural property and added contents. In addition to this it also provides protection against the malicious damage done by the tenants.

• Income loss: As the rented property makes for the source of regular income so it must also be protected. Various landlords insurance covers the lost income also. It guarantees unlimited loss owing to any unavoidable circumstances.

• Water coverage: The water coverage protects rented property from getting damaged due to spills, plumbing damage, and backup's damage and drainage problem. It covers the property against all type of water damages except Flood coverage.

• Condo insurance: It covers the rented out condominiums for the legal aid, personal liability and unit up-gradation.

• Legal costs: The tenant can pose difficulties like refusal of rent paying or ignoring eviction notice. So the insurance coverage covers all types of legal costs. The legal representative charges are also covered under it in case the tenant claims any damages.

All these covers grant the security against variety of consequences which in a certain way puts the financial burden on the owner of the property. Thus it makes sure that the policy holder gets the required compensation for any type of loss sustained by the property or otherwise. So, buying landlords insurance can provide you ample opportunity to secure your future and the property which is on rent, from all the issues that may come up in the future.
Article Source: http://EzineArticles.com/?expert=Harmeet_C_Singh

Promoting Your Winter Resort Or Hotel: Wholesale Hats, Scarves And Mittens

Winter resorts and hotels located near winter sports hot spots need to constantly promote themselves because they're usually in direct competition with other resorts and hotels. If your resort is a popular destination for winter sports enthusiasts, you'll need to stand out from the crowd to capture the lion's share of the market. You may already have special discounts for ski lifts, discount coupons, and other standard marketing tools, but so does every other resort. Offering free gifts such as wholesale hats to each of your guests is a great way to stand out from the crowd.

Wholesale Hats, Gloves and Mittens As Gifts

Giving a gift to your guests is only as successful as the quality of the gift you choose. Typical marketing standbys like imprinted pens or plastic water bottles won't make an impression, but wholesale caps can capture your guests' attention in style. Almost everyone can remember losing a hat or gloves when they've gone skiing, snowboarding, or sled riding. If you order wholesale caps that are stylish and warm, you can offer each guest a lovely and practical gift they're sure to use during their stay and long after they return home. Why? Because they may not be skiing when they get home, but winter weather can linger for months.

When your guests check-in, you can offer them their choice of hats from a collection that includes a variety of colors to match almost any winter coat or ski jacket. If you prefer to put gifts in the guest rooms, you may want to order matching scarves or mittens when you order your wholesale hats. When guests check-in, a lovely scarf and hat will be one of the first things they see in their room.

Winter hats are also a great gift to include with certain "package weekends." For these, consider upgrading to more expensive wholesale caps or scarves so that your gift is distinctive. Perhaps you can give solid color hats as regular guest gifts, but present a set that includes cross stitched mittens and wholesale caps to anyone who books a special package at your resort.

Choosing The Right Wholesale Hats For Your Resort

There are several different styles of wholesale caps available through wholesale distributors. Take the time to explore your options and choose hats, gloves, mittens or scarves that reflect the style and mood of your winter resort.

• Knit earflap hats are especially popular with young adults and teens. These colorful wholesale hats cover the head and ears and feature colorful tassels.

• If you're looking for a more traditional style, beanies have been around for years, although they used to be called simply "knit caps." Today you can find beanies featuring interesting patterns and bold, bright colors.

• Scarves are often the one accessory guests forget to pack, but they're great for keeping the wind off your face and neck. Consider a selection of soft, knit scarves as well when you order your wholesale hats.

• Don't forget to order children's wholesale caps as well. Kids begin skiing and snowboarding at younger ages every year. Frazzled parents will love having a back-up set of hat and gloves for the children.

As an alternative to giving away wholesale hats and gloves, consider keeping a good supply of them in your resort's gift shop. You'll be amazed by how quickly your wholesale hats will fly off the shelves if you stock several styles and colors to suit every taste.

Article Source: http://EzineArticles.com/?expert=Chris_A._Harmen

Direct Mail Statistics: The Truth Revealed at Last!

Disraeli said, "There are lies, damned lies, and statistics". Direct mail statistics can not so much lie... as mislead.

You'll see many marketers and copywriters crowing about their response rates to direct mail and emails. And while a high response rate is good, it's not the whole story.

Let me explain...

Direct Mail Statistics: The Truth

Your results comprise three elements: your response rate, your conversion rate, and your Return on Investment (ROI). Of these three, the ROI is the most important. Let's take all three in reverse order of their importance and blow away some of the myths.

The Response Rate Revealed

The response rate is just the percentage of people who took the action you asked them to take in your direct mail. If you send 100 letters and get 10 responses, that's a response rate of 10%. Easy. So, what's a good response rate? It depends. Generally speaking, the direct mail statistics for a cold list (i.e. people you have no relationship with), nowadays you can expect maybe between 1% and 3% to respond, depending on your offer.

Best I've had to a cold list was 16%; worst I've had personally is about 2%. Worst I have ever heard of is 0%! To a hot list of your best customers, the sky is the limit. Response rates of 25% or more are common. I managed 57% to a client's in-house list once. That's pretty good.

Why the Conversion Rate is More Important

The next thing to consider is your conversion rate: what percentage of people who responded to your mail became paying customers? This is the second most important of the direct mail statistics you should consider. If your call-to-action in the mail is to buy, then your conversion rate is the same as your response rate. If you are doing just lead-generation, then your conversion rate is likely to be around 90% of the response rate.

It all depends then on your sales process and how effective you and your team are at selling leads who show an interest in you. My best conversion rate was 46% on a £6,000 item -- the same client above where the response rate was 57%. In this case, around 81% of people who responded ended up buying.

ROI - the MOST Important Thing to Consider

But daddy of them all is your Return on Investment. Some marketers might feel very glum at getting only a 0.000001% conversion to a mailing... but if this is a mailing selling £10 million yachts... then how have you done? This is where the direct mail statistics can be misleading, as you you'll see. Because imagine you spend £5 per letter and you send 10 million of them. The mailing has cost you £50 million. But... you then go on to sell 10 yachts... for £100 million in total.

Holy cow... that's a £25 million profit, if we assume 100% markup on the yachts. Nice work if you can get it, I'd say. Wouldn't you?

So don't be too easily impressed or fooled by marketers and copywriters bragging about their stats. The most important thing is the ROI.

Lead generation and direct response marketing specialist and copywriter Jon McCulloch is the author of " BIG Marketing Muscle for Small Business ".

This book reveals the strategies he has used with his clients to realise response rates over 300% better than traditional techniques... and for a limited time you can download 'BIG marketing Muscle for Small Business' right now. His clients have mailed over 1 million pieces using the exact same strategies he reveals in this book - so you know they're tried, tested and proven to work in the real world.

Article Source: http://EzineArticles.com/?expert=Jon_Mcculloch

Is Direct Mail Dead? Why Direct Mail Is Failing Small Business Owners

A question I'm asked surprisingly often by clients and people on my email list is "is direct mail dead?"

And the answer...? Not a chance. Of course it isn't. if it was my client wouldn't have sent out over 1 million pieces over the past year and made a tidy profit from doing so. So, why do people ask...

Is direct mail dead?

I think there are two reasons.

First, there are certain so-called gurus out there who are peddling their own 'new' marketing systems and it's in their interests for the sheep to believe direct mail is dead and buy their products and programmes (what's the betting some of these 'gurus' are selling these programmes using the direct mail they reckon is pushing up the daisies?).

And secondly, I suspect it's a plausible lie because most people who have tried direct mail have failed at it -- and sometimes failed miserably.

However, the good news is the problem has never been with the strategy -- it's with the implementation. In other words, most people get it wrong, lose money and so claim it doesn't work, full stop. What they really mean, if they but knew it, is it simply hasn't worked for them yet.

So, here are three simple tips to make your direct mail marketing get up and dance:

1. Don't let it look like advertising. Because there's no doubt the buying public is definitely more cynical than it was, and response rates have dropped. And if your direct mail looks like an ad or any other marketing piece... then it's going straight in the trash. So, make your direct mail not only look like something other than advertising, but make it too good to throw away. Yes, this costs more upfront sometimes, but it's worth it for the long-term ROI (return on investment) of the piece.
2. Choose your list carefully. Much as copywriters froth at the mouth when I say this, the most important thing in your mailing is... the list. Get your best copywriting team to write the most amazing ad they possibly can selling the world's most incredible pork sausage and then send it to a list of vegetarians, and you'll see what I mean. The best list you're ever going to get is the list of people who have bought from you before. Don't be an ass and spend your time and money soliciting new business all the time when you could be reaping the harvest you've already sowed.
3. Stick to a using a direct mail formula we know tends to work, like the AIDA model of marketing. You don't get extra jelly-beans for being smart and trying to re-invent the wheel (to use an over-used cliché). The AIDA model of marketing works. We know it works. So use it, and wait until it's made you some money before doing new and funky stuff to impress the chicks.

Now, there's a lot more you can do, obviously, but just applying these three principles alone are going to make a huge difference to your results.

And.. if your direct mail is leaving you feeling a bit uncomfortable, then that's a good sign, because it means you're most likely doing something you not only haven't done before, but something no one else you know has done, either.

Give it a go and let me know how you get on.

Lead generation and direct response marketing specialist and copywriter Jon McCulloch is the author of "BIG Marketing Muscle for Small Business".

This book reveals the strategies he has used with his clients to realise response rates over 300% better than traditional techniques... and for a limited time you can download 'BIG marketing Muscle for Small Business' right now. His clients have mailed over 1 million pieces using the exact same strategies he reveals in this book - so you know they're tried, tested and proven to work in the real world.

Article Source: http://EzineArticles.com/?expert=Jon_Mcculloch

Back End Marketing - How To Create A Really Powerful Back End Sales Funnel From Scratch! Part One

Who hasn't seen those early morning cheesy 30 minute infomercials hawking any and everything (but) especially those sometimes over the top 'how' you can make a gazillion dollars buying all types of income producing Real Estate using "No Money Down" techniques?

And you no doubt have laughed (out loud) more than a few times at some of these border line claims by some of the shows participants,correct? And you know the routine, you see a parade of successful advocates (otherwise) referred to as testimonials and they praise both the instructor and their (more than) likely market price tested initial low front end course.

The Main Purpose Of The Lower Priced Initial Front End Product Is To Identify A Potential Long Term Customer Or Client.

That is they intentionally use an under priced low front end sales product or service. And of course the main purpose of the intentionally lower priced initial front end product is to strategically identify a new potential long term customer or client that they can systematically (others) might argue viciously follow up with in order to eventually sell/market a much more expensive (or) if you prefer a much more comprehensive Coaching and or Mentoring program to.

Color me surprise! In any event, the professional marketing model that 99% of the successful info-promoters use is without a doubt a proven business model. The real key to their ultimate long term success is 'how' well they strategically convert (over time) of course that first initial low front end sale into an enormous (and) continuous back end perpetual profit producing goldmine.

FYI: The term 'back end' merely refers to every additional sale or form of income that one of your customers or clients creates from now on after their first (or initial) front end sale. Every sale that's generated after the first one via affiliate sales, referrals or testimonials etc; effectively represents your businesses back end income.

And tons of savvy small business owners have built huge empires simply by strategically developing a viable back end to their businesses.

The Real Key To Your Long Term Success On Or Offline Will Ultimately Be Decided By ow Well You Develop Your Businesses All Important Continuous Back End Sales Funnel.

Because it can and is being done everyday (with) varying degrees of success of course by tons of savvy in the know small business owners who routinely put this insanely profitable marketing strategy to use in their businesses.

So why not you too? And most successful entrepreneurs quickly discover (those) that don't go bankrupt within the first five years or less.

Like (statistically( speaking a staggering 88% of all business owners do. At least 90% of their long term profits are actually generated on the back end of their business, not the front.

In fact one of the main reasons that at least 88% of all businesses fail is because on average it cost a whopping 500% more to create a new first time customer than it does to sell (back end) additional products and services to an existing customer.

For one thing your existing customer already trusts you and believes in your product and or services. As opposed to a new potential first time customer that doesn't really know or trust you yet!

And simply by understanding this little known fact and more importantly learning how to systematically apply proven back end marketing strategies to your overall marketing plan, you can start to strategically out promote your big buck competitors and create a flood of cash into your business for peanuts!

And the best part is that currently within your niche market place there are tons of (both) on and offline entrepreneurs that would love to help you make more money provided you can properly structure your transactions so that they get a nice piece of the pie too!

In Part Two of this incredibly powerful marketing concept you will discover five incredibly powerful benefits to little known and rarely revealed mega proven marketing secret! See you in Part Two!

Article Source: http://EzineArticles.com/?expert=Mark_Newsome

How to Market to SMEs by SMEs

The SME market is of course huge. With a turnover of over £1350 billion, it's no wonder why many of us engage in direct marketing to this lucrative sector, in fact as a whole, we spend nearly £6 billion in doing so. How much of that £6 billion could we have saved or increased our return had we known how the SME market wants to be communicated with?

Luckily, a new report from the DMA and partners entitled The SME Voice have provided the answers and now we can enjoy a more fruitful engaging dialog with our SME target market. Ok, let's cut to the chase.

First and foremost, the notion that Social Media is greater than Email Marketing is not cut and dried according to this report. Email was the most preferred option of contact, with usage even showing an increase from 69% to 80% as the year progressed. One possible reason for this is the rise in popularity of Smartphone's which enable email to be accessed on the move.

So we now know how to contact SMEs, the next question is when? Simple, there was a resounding response to support Monday & Wednesday mornings and not more than once a week. It's a risk though to stick to this mantra as we know from working with our clients, the SME market is never stagnant and marketing communication strategies often have to be updated.

Finally, what should we sending to these guys? Well its always tempting to bombard them with trumpet blowing and sales propaganda (yawn) but what they actually prefer is a healthy mix of messages that are changeable throughout the year. In the summer months, price-focused messages are favoured whilst the winter months are better served with a product related updates. Overall the message here is: Don't just presume your marketing material and messages are best suited to your target market - if possible, ask them what they want and that feedback will be vital to improving your direct marketing ROI and we all love that!

Here's the summary for the skim readers:

* Email rules OK. 80% say so.
* Weekly contact works for email marketing. Calls and direct mail - monthly
* Tell me why they like Mondays - Get your message in early in the week


Article Source: http://EzineArticles.com/?expert=John_M_Keating

Are There Advantages to Renting a Trade Show Display?

The economy is rebounding, slowly, but rebounding none the less. Your company wants to be apart of that rebound and exhibiting at trade shows is a great way to start that process. However, it has been a couple of years and your trade show display is a little outdated or has seen a few too many shows already. You want a new custom built exhibit, but the cost is too high for your budget. What are your options? Rental exhibits.

Renting trade show exhibits in the current economic climate just makes good sense. An exhibit rental can cost about one-third of an equivalent new build and the costs for long time storage can be avoided as well. There is also less of a time commitment when you rent a display; you can use a rental display for one exhibit year and then change or add to your look for the next year. Some companies rent for several years because they enjoy that flexibility and knowing that the exhibit company handles the storage and maintenance of the display.

If you are a first-time exhibitor, renting an exhibit is a great option for you. Many new companies are not ready to make this type of large investment or they want to see how things work out before they commit. By renting your display, you have the opportunity to "try before you buy", see what works for you and what doesn't then when and if you decide to make the investment in a custom display you have a better idea of what you want. Renting also can help you to appear larger and more impressive that what your budget will allow and help to bring those prospective customers to you.

Renting your exhibit is also advantageous for the bottom line. When you purchase a custom exhibit, you then have a capital expenditure that will depreciate over time. However, when you rent your exhibit, you have tax advantages which can make more financial sense and save you money in the long run.

There is no right or wrong answer when it comes to renting; it's not for everyone. However it is an option that has definite benefits with minimal drawbacks. Nationwide Displays has an extensive inventory of rental displays that are affordable and creative. Their staff is ready to assist you with your marketing goals and your exhibiting needs.

Article Source: http://EzineArticles.com/?expert=Kat_D

The Future of Text Message Marketing (TMM/SMS)

Marketing fads come and go. In a highly connected, technological world, it's hard for small business owners to know if the latest trend in customer contact will really live up to the hype. Text message marketing, also known as cell phone or mobile marketing, isn't a fad - it's an excellent way to communicate with customers on their own terms.

According to an article published on GearLog.com, more than 250 million Americans (82.4 percent of the population) subscribed to a cell phone service in 2007. CNET.com reports 5 billion cell phone subscriptions worldwide in 2010. Those numbers reflect the fact that many people own more than one cell phone, but they're still astounding statistics that sound a lot like hype.

Your small business doesn't actually have 250 million potential customers, unfortunately. However, 82 percent of your customers probably do have cell phones, which makes text message marketing a sensible and cost-effective way to advertise. Customers and prospects welcome timely text messages with relevant information and irresistible offers.

When you compare mobile marketing to other types of advertising, it wins hands down. Newspapers? They're going out of business as readership keeps plummeting. Television? It can be hard to motivate customers to visit your small business when they're comfortable in their living rooms. Radio? Your prospects are listening while stuck in traffic or on their way to someplace else.

These methods of advertising are extremely costly when you make a final count of prospects who came to you because they read or heard your ad. That's if you can figure out that a particular ad was the motivation for their visit to your business. Tracking the effectiveness of marketing campaigns can be difficult, but text message marketing gives you real-time information and you can easily see the impact of those short texts.

In addition, customers don't "opt in" to other advertising methods, meaning they may or may not be listening. With SMS mobile phone marketing, your prospects choose to join your list and choose to stay on it because they can opt out at any time. When you put the customer in control of how they receive your advertising messages, you know they're interested in hearing from you.

The new technology of text message marketing is the future of advertising. Reaching customers instantly using their preferred communication method is simply smart business. It's far better to have a few thousand really good prospects than 250 million who have no idea who you are or why they should listen to your ads. Once you've seen the amazing effectiveness of your TMM campaigns, you'll be wondering why you didn't try it before.

Article Source: http://EzineArticles.com/?expert=Dwayne_Whiting

Why Mail in March?

Why Mail in March? Spring into Action!

What's the first thing you think of when you think of March? The beginning of Spring? The wearin' of the green? Basketball?

It's not warm yet, but a sense of excitement and renewal is palpable in the air (or maybe that's just cabin fever here in the East). Take advantage of this month to generate some excitement among your customers and prospects and to renew your direct mail marketing strategies.

The purpose of direct mail marketing is to entice the mail recipient to act. Maybe it's calling to make an appointment. Or coming in to buy a new product on sale. Or calling for a free consultation. Whatever action best fits your business and the product or service you're selling, it's important that your direct mail solicit that action.

A few points to keep in mind as you think about your call to action:

* Make it easy for your prospect to understand the offer. Are you using words like, "new", "sales", "FREE" effectively? Keep it simple and direct.
* Do you give them enough information so they can respond? Ideally, your call to action hasa deadline to make it more urgent.
* Did you remember to include your address, a phone number or website for the customer to visit?

How do you know if your direct mail is successful in getting your prospects to act? As you plan your direct mail for March - whether it's tied to St. Patty's Day or March Madness (or something else) - think about how you'll measure recipient response.

For example, if your offer is to come into the store and buy a new product, include a coupon with a code specific to that mailer. Analyzing the coupons customers use, you can gauge how many responded to your mailer. If you're asking your mail recipient to take an action like call for an appointment or free consultation, make sure that the associates answering the phone ask what prompted the call.

Using March as a time to renew your direct mail strategy, think about what you're asking prospects to do in your mail piece. Then think about how you measure who responds to your call to action. Understanding what you're asking and who's responding will help you improve future mailers.

Great mailing opportunities in March

Mardi Gras - March 8. For "Fat Tuesday" consider a message of celebration, fun, and revelry.

Daylight Savings Time begins - March 13. If you don't have any other excuse to mail in March, sending customers a reminder to "Spring forward" on March 13 is a good one.

St. Patrick's Day - March 17. Irish or not, St. Patty's Day is a fun, carefree holiday - and makes a great mailing opportunity. You can leverage the "luck" theme in a number of ways in your direct mail:

* Tell your clients and customers how lucky you are to have them
* Mail "get lucky" coupons that customers can redeem in-store
* Create a "gold at the end of the rainbow" promotion to give customers hidden discounts

March Madness - March 15 through April 4. March Madness, the NCAA Men's Basketball Championship, is like the Super Bowl for college basketball fans. Leverage the opportunity to tell your customers, even if your business isn't sports-related, that you're "Mad" about them. If your businessis sports-related, think about special promotions you could mail that tie in to the big event.

First day of Spring - March 20. The birds begin chirping, the flowers bloom, the sun shines. But you don't have to run a gardening business to take advantage of the beginning of Spring. Maybe it's as simple as incorporating some bright colors or floral themes in your next mailer. Or maybe you tie your headline in to the concept of "fresh" starts.

National Mom & Pop Business Owners Day - March 29. If you have small business clients, celebrate them in March. A special "Small Business Appreciation sale" if you're a retailer. Or, if you provide a service, send a free special report designed specifically for small businesses.

April Fool's Day - April 1. If it makes sense for your business, send a lighthearted "April Fool's" joke to your customers and prospects. If you're really creative (and bold), create an in-house "Fool's" event and promote it with a fun mailer.


Article Source: http://EzineArticles.com/?expert=Karla_Humphrey

A Top Copywriting Tip For Direct Marketing

This is a direct marketing copywriting technique that has been used for many years by some of the world's best copywriters. Done correctly, it gets great results. The aim of the 'problem-agitation-solution' formula is that you tap into your prospects' perceived 'pain' and then get them emotionally charged-up to take action to solve the problem that's causing it - then and there! The underlying psychology is that people will always act to avoid pain (in its many forms). That's why it's such a powerful formula. Here's a real-life B2B marketing example. It's based on a mailer written for a supplier of chemical hygiene solutions to schools and colleges.

1. To begin with, you must define exactly what your prospect's 'pain' is. In this case it is chronic sickness-based absenteeism due to the avoidable spread of infections in schools:

The Centres for Disease Control and Prevention (CDC) reports that preventing the spread of infection in schools is essential to the health of children and staff:

* Every year almost 22 million school days are lost due to colds and flu
* 2 million cases of the common cold affect children under 17 years of age each year
* Children average 6-10 colds each year

2. The next step is to agitate the problem, tap into the emotions and get them to realise nothing they are doing currently will work to solve their problem:

Not only do schools play a vital educational role in promoting personal hygiene, they also benefit measurably from the results - regular hand cleansing by students and staff in schools is proven to reduce sickness based absenteeism by up to 40%. Bacteria and viruses can live on surfaces such as desks, door handles and equipment for as long as two hours. But while conventional hand washing with soap and water offers a degree of protection, it fails to provide the lasting and comprehensive defence that is essential for minimising the transfer of infections.

3. And then finally you offer the solution to their problem. You are their knight in shining armour coming to the rescue: XYZ Alcohol-Free Hand Foamer Sanitiser is the most advanced hand sanitiser on the market. It kills and, vitally, offers long-lasting protection against 99.9% of all bacteria.

* XYZ is proven to kill all superbugs including H1N1 swine flu
* XYZ is the only hand cleanser that is scientifically verified to protect against norovirus

Research by the Agri-Food and Biosciences Institute found that alcohol-based gel (currently used in UK hospitals) stops offering protection against infection as soon as it has evaporated - a matter of minutes. But unlike alcohol-based hand cleansers, XYZ contains an advanced active barrier that continues working on the hands for six hours after application. Its powerful, bio-degradable formula contains NO irritants, is kind to skin, there is no need to rinse the hands and it can be used by all ages. Yet XYZ costs no more than ordinary hand cleansers...

There you have it - the Problem-Agitation-Solution Copywriting Formula. It can be applied effectively to market any number of products and services.


Article Source: http://EzineArticles.com/?expert=Suzanne_C_Stock

Three Easy Ways to Track Response Rates in Direct Marketing Campaigns

Many entrepreneurs and small business owners launch direct marketing campaigns through email marketing, direct mail or other methods, then forget the most important aspect of a direct marketing campaign: tracking the results. One of the advantages of direct marketing is that is trackable and measurable. You can tell, for example, how much every dollar spent on direct marketing made back in sales. But you won't be able to analyze your data if you fail to collect it.

You can test many aspects of a direct marketing campaign from the creative presentation to the offer. Each yields different insights that add valuable data to the marketing manager or business owner's understanding of what drives sales. Tracking elements that you are testing in a direct marketing campaign offers the critical data points necessary for good decision-making about marketing campaigns.

Depending upon your campaign, the media, and the budget, there are many ways you can track responses to each direct marketing promotion. The following three methods are the lowest cost methods to track results from campaigns online or offline. Be sure to track only one element you're testing at a time, or else you won't be able to tell which element boosted the response rate.

Direct Marketing Tracking Method 1: Unique Campaign Response URL

URLs are so inexpensive these days, and it's so easy to create a landing page for a campaign that using a unique URL to track different lists or tests within an online or direct mailing effort makes sense. You can place the unique tracking URL on direct mail pieces or include links in email campaigns. Choose URLs that are directly related to the campaign name, theme or the product or company name. Keep them short and easy to type if you are including them on direct mail pieces. Make sure that the landing pages are identical; if you include different text or graphics on the landing page, you are mixing too many elements into the test matrix.

Direct Marketing Tracking Method 2: Different Response Phone Numbers

A unique toll free number, phone number, or phone extension can also track responses in a direct marketing campaign, especially direct mail campaigns. Many companies use this method to track responses by promotional channel. Another variation on this theme is to list different "staff" in the marketing piece. Jane's name may be on piece one, while Ann's name on piece two. If the call center or operator is given a list of names, and knows to tick off the number of calls next to the names, you can get a good idea of the responsiveness of a promotion by tallying how many times Jane or Ann was requested.

Tracking Method 3: Special Response Codes

You may be familiar with the codes on the back of catalogs in the colored boxes. These correspond to various tests or factors the catalog marketer wishes to track. Special codes may also be included on order forms to track responses. Sometimes customers find typing response codes into online forms onerous. Try rewarding customers who include their response codes with a free gift with purchase or another bonus to encourage them to reveal their response or source codes.

Direct Marketing Tests

These three methods of tracking results from direct marketing campaigns work well with many types of tests. Whether you're conducting a split test or a test with many variables, be sure to use tracking methods such as a unique landing page and URL, unique phone number or source codes so that you can analyze the response data later and make informed decisions about your marketing methods.

Article Source: http://EzineArticles.com/?expert=Jeanne_Grunert

Strategies For Financial Success Using Your Trade Show Stand

Pop-up exhibits give you a fantastic opportunity for your organization to be able to compete with much larger companies at exhibitions and trade shows. Giving some thought to your objectives before a show will help you to increase the reward from trade show presence.

First off, think about the primary aim for participating in the trade show. Is this for creating fresh business maybe in regards to potential customers from the show which can be followed up by your sales staff afterwards or are you looking to do business on the stand, on the day and take orders there and then?

Have you got new items or service to introduce to show customers? In that case, exactly how are you advertising and marketing these? Are you considering giving an introductory offer at the show? You should look at publicising your trade show presence on your web site, by delivering mail to your client and also potential client database. You'll want to create press-releases for issue prior to the show as well as via the show organisers' press office.

Will you be delivering services or products information and also training at this show? Could that be carried out on the stand or perhaps in a show seminar or maybe workshop? Consult with the organisers about this, you could potentially obtain a great deal and improved publicity for your business by way of a seminar/workshop and in the marketing pertaining to this event that the show organisers will release.

Is one of the primary goals increasing brand awareness? This is particularly important if perhaps you are a brand new organization in the market sector and you also need to ensure that the design of your pop up exhibits reinforces your branding and company message. Think about getting the services of an experienced designer who could help you to develop the brand through your presence at trade shows.

What are you going to be doing to attract people to your pop up displays stand?

Are you doing pre-show promotions? You can publicise your own show presence on your website, to existing buyers in invoices, statements and packaging slips (invite them to make contact with you for no cost show tickets as these are readily available via the organisers and it is a great pr exercise to offer these free of charge to your customers).

Are you currently teaching your trade show stand personnel, they should be energetic, keen and determined and ready to take part in discussion in a natural, no-pressure manner with potential customers to your stand in order to generate prospects and sales.

Which special offers would you like to have at the show itself?

Will you be having competitions on the stand? If you are, do you know the prizes - consider featuring a daily draw and trying to get the show organisers to publicize your winner in early afternoon to get anyone who hasn't entered today's competition (or even who did but did not win) to get around to the stand in order to enter the contest for the next day. Getting the organisers to broadcast the winner with the pa system can be great no cost advertising for the stand.

Will you be offering give-aways to visitors to the stand? If so, have you ordered an adequate amount of these, well ahead of time? Is every last product branded using your message or at the minimum a logo design and phone number so that the person can utilize it to contact you? Have you thought about the way the quality of any give-aways you supply shows the quality of your products and services? Bear in mind that perceived value is crucial - an item may only have set you back $1 but if your customer feels it's really a $10 product, so much the better.

Are you considering getting any shows or even demonstrations on your own stand to entice customers?

Magicians, mime performers, performance artists, services or products demos and addresses are all elements which can attract a crowd. If perhaps you are, make certain that the position of the stand won't result in a safety hazard if perhaps a group gathers, try continually to get on a corner or even primary aisle junction situation and also have open sides on your stand to ensure that packed areas are not going to produce a bottle-neck - or trouble for the organisers.

Simply by planning ahead, you can actually multiply the effectiveness of your trade show displays several times over and instead of a trade show presence remaining an expense to your business, it can very easily morph into earnings - bringing in brand new business, new prospects as well as improved brand interest.


Article Source: http://EzineArticles.com/?expert=Alison_Graham

Tips to Choose a Good Promotional Merchandise Supplier

Promotional products are the most essential weapons in a company's arsenal when they are embarking on a marketing mission of creating its own identity. They come with the corporation's label, logo and slogan imprinted on the promotional products which are given away in different public gatherings to attract potential customers and raise awareness of the company. There are various suppliers of promotional products around the country but all are not equally efficient to effectively help you in your promotional agenda. Hence, before finalizing the contract with the distributors, always take care of certain considerations.

First of all, check the longevity of promotional products manufactured by the agencies. These advertising gifts are basically used for creating a positive image of your agency in the minds of the targeted clientele across the globe. They are like the representatives of your company's products. Hence, it is essential to get high quality merchandise. But, if the manufacturer supplies low quality promotional goods, it would inevitably hamper your efforts of making a good impression. The customers might generate a view that your products are also equally substandard. So, never settle for an underrated marketing supplier whose goods are disposable just after first use.

Next, consider the pace of the production. Promotional items are usually sold in big bulks as these are gifted in public events where people attend in large numbers. Thus, the supplier is needed to provide a speedy supply to pacify such a tremendous demand. The distributor, who is distributing the products, should be well equipped to manufacture the promotional goods in large quantities and in a short time frame.

The promotional products are created for pulling in huge amounts of potential customers. Hence, it is imperative to craft a catchy design for them. It is very true that a good face is the best letter of recommendation. For example, if you are focusing on kids, the marketing merchandise should be colorful, bright and not harmful for kids. Thus, always chose those agencies which are capable of providing the most attractive idea or products.

The final most important consideration is the expense of the contract. Do some research and you will come across multiple distributors with various conditions and prices. Compare them thoroughly to obtain the best deal. Some of them offer low prices but at the cost of quality. It is always recommended to bypass them since the promotional goods you provide deal with your brand image which, in turn, highly affects your sales numbers. However, it is needless to say that one must opt for a seasoned and reputed promotional industry provider.

Article Source: http://EzineArticles.com/?expert=Benjamin_Barnes

A Review of iContact Email Marketing Software

One of the greatest issues faced by marketers today is how to increase the customer list and then how to effectively send and track the response of their emails. There is a large number of products out there such as 1Shopping Cart and Aweber that are already established in the internet marketing communities. What most marketers report is that a lot of their emails end up in the recipients' spam folders making entire email campaigns useless. The greatest result one can bring with email marketing is high conversion rates and for this getting your email in the recipients Inbox is important. Reports indicate that iContact has possibly solved this issue.

iContact is one of the most popular email marketing management systems that you can come across. It is another online marketing tool which offers you a choice of promotional solutions. Whether you are a small company, or a large organization, iContact can help you run and manage your internet marketing campaigns more effectively.

You do not have to struggle with unmanageable spreadsheets or longs list of customers. With a few clicks, you can store all your data in the iContact database and rest assured that all your communication will be sent out automatically.

Customization of Emails

iContact lets you customize all its tools to your specific needs. You can create HTML emails the way you want them, with your customized logos and company information. You can also choose from custom templates for newsletters, or create your own. The two major advantages of adaptability and scalability are yours when you use any of iContact products.

Reliability and Conversion Rate

The biggest advantage of using iContact is that they have a large and reputed distribution system which means your emails do not end up in somebody's junk mail. Even if you are sending large bulk mails through iContact, most of these will be received by the intended audience, instead of landing into their spam boxes. There are also several tools offered by your iContact account that help you target the progress of your campaign.

User Interface

The usability and the easy to use interface of the iContact products is one of the many things that set this system apart from other similar ones. Along with that, the user interface is so simple that novices can use it without any difficulty. When you prepare newsletters you can use custom templates or design your own.

Cost

The system retails from less than $30 per month at base rate, but as you increase the number of your subscribers you will need to purchase the next level up that allows you to send emails to hundreds or even thousands of customers. You can manage all your online communications with a single account. You can also benefit from a discount using the latest iContact promo code that you can get online in various websites.

Article Source: http://EzineArticles.com/?expert=Alex_Papa

Event Marketing for Dentists In 3 Easy Steps!

If you have ever wanted to use a fun (and easy) system for adding new patients to your dental practice fast, then read this short article right now.

That's because it explains exactly what Event marketing is.

And how you can put it into action right now, making sure you get all the new patients you want.

3 Steps To Event Based Dental Marketing:

Step #1: Choose An Event!

Each and every month there are tons of events taking place right under your nose.

For example:

In the month of March (which is when I'm writing this article) there is St. Patrick's Day... The Bachelor season finale... College Basketball March Madness kick-off... Maple Syrup Saturday... National Common Courtesy Day...

...and a million more ongoing events.

Now, you may not see the way you can use something like this in your practice, and in a moment I'll explain that in detail.

For now, all you need to do is choose an upcoming event.

And I'll show you how to piggyback off-it, to promote your dental practice.

And remember, the more bizarre the event, the better.

For example:

It just so happens that Saturday March 19th is a day that celebrates Maple Syrup.

And it's called - Maple Syrup Saturday.

Now, this is a great event that can be tied to your dental practice. Let's take a look at how you could promote this event to garner some free publicity.

Step #2: Promote Your Event!

To get started, you could write a headline that said something like this:

Dentist Says Ingredients In Maple Syrup Build Strong Teeth!

And then you could say that Maple Syrup contains Calcium, Zinc and Manganese, all which have been shown to promote healthy teeth and bones.

This is true. And it happens to be a fact few people know about maple syrup.

Next, you could say that on March 19th (to celebrate Maple Syrup Saturday) you are holding a one-time only event at your dental practice where all participants get a FREE oral screening and a T-shirt.

Or something like this.

Look, there are plenty of other events that are all great candidates.

Simply choose one, and you'll be off to the races.

Step #3: Send It To Local Media Contacts!

A big part of promoting this event is to send a press release to your local media which gives them a chance to plug your event.

Will this always work?

No it won't. But more often than not, it will get you a blurb in your paper which is better than nothing.

And if you tie your event to a "good cause" like a charity, then the chances of your event getting coverage jump exponentially.

So to repeat:

1. Choose An Event.

2. Promote Your Event.

3. Get Local Media Involved.

If you stay consistent with these three steps, you'll be on your way to becoming an Event Marketing expert.

Article Source: http://EzineArticles.com/?expert=Wesley_Murph

Keeping the Cost of Trade Show Exhibiting Down to a Minimum

Managing costs is essential if you are to extract the ROI which trade show exhibiting can deliver. The key issue for exhibitors is that they must plan extensively before they come anywhere near the convention arena. By planning and considering the strategy in exhaustive detail you will get a firm grasp of the need for the financial investment and this will allow you to budget accordingly. Once you have a budget, the golden rule is simple - stick to it!

Here are some tips to help you keep your budget on track to deliver positive ROI and cement the foundations of exhibiting success.

Use a Small Booth

Big is not necessarily better - what really counts on the busy convention floor is your originality and creativity which go into producing an eye catching booth design. Give ma well designed mini booth over a massive display with bland design any day. You have three or four seconds to catch the eye and attention of an attendee - work that angle and work it hard, because large or small it is the ability to create interest which counts for so much more than size of the display.

Negotiate for Odd Trade Show Floor Space

Not all allocated spaces are perfectly proportioned as there are always irregular, odd shaped pitches available. These non-standard booth spaces are typically harder to sell so they can be hired for a lower rate. With modern, modular booth designs, there is not much that cannot be done to adapt them to the space you have available. Always check with the trade show management to see what they have available.

Renting as an Affordable Option

Renting is a great idea if you are a first timer getting involved in exhibiting or even when you are a hardened veteran who is looking for additional flexibility. Renting in the short term is extremely cheap because you have no initial investment outlay to worry about - just select a booth for hire and book your slot at the convention event and you're pretty much done as far as costs are concerned.

For longer term arrangements, leasing has some attraction but strict renting options do became very expensive when you consider the total cost of ownership over a year.

Change Graphics Not the Whole Booth

If you have a display booth already but it is showing signs of age, you do not need to worry about a full scale overhaul and change out just yet. In many instances arranging for new graphics will create the desired effect. The graphics are the key, primary element for attracting attendee attention but simply refreshing the graphics will cost you a fraction of the price of swapping out for a whole new trade show display unit.

No matter what you decide to do, the crucial element to managing trade exhibit costs is to plan and budget. Once you have a budget you must stick to it because that is what will keep you on the straight and narrow. Trade show managers and support companies are very adept with their sales pitch on how their service can help you, but you should always question and question again before you take on any additional overhead. Discuss your cost cutting options with your experienced trade show display partner because they will have a lot more experience to share with you.

Article Source: http://EzineArticles.com/?expert=Lawrence_Reaves

Strategic Postcard Plans And Tips

Have you ever wondered why some businesses are able to succeed better than others? Well, that is through effective marketing which can help you focus your limited resources on the best opportunities to boost sales and attain a sustainable competitive advantage.

An effective marketing strategy is actually a matter of life or death for your business. If you do not know how to create an effective marketing plan, you can always talk with a marketing expert that could help you recommended ways to get started. Businesses may be cutting costs during recession. This in turn reduces their sales. However, it is important to note that your competitors will persist on promoting their business, thus, they continue to see growth during these tough times. For this reason, it is important that you learn the importance of persistent marketing during recession and gather new information to help you bring your business to the top at low cost.

Among the marketing strategies you can use for effective and low cost marketing technique today are the postcards. These cards are a great way to draw in customers even on a limited budget. They are among the most budget-friendly means to market a business to help you stay on top of your customer's mind.

Aside from being economical, post cards can produce great returns when done appropriately. People are more ready to respond to these cards compared to other marketing tools. If you run your own business, this is certainly a marketing strategy that is worth the try. Here are strategies to help you execute a successful post card marketing campaign:

Carry out a valuable marketing campaign. A successful post card campaign always provides a valuable offer that people are most likely to respond to. You can always present a special discount, free items, giveaways, free consultation or a reward. No matter how small your discount is, it can effectively motivate your prospects to make a positive action and considerably enhance your response rate. A valuable offer will surely perk up your campaign, so consider adding up something to your cards.

Be sure to produce an eye-popping design with a strong copy. A compelling design should always have a strong message. Make sure that your card's design is simple not overwhelming so as not to confuse your prospects. Keep in mind that an effective design is one that highlights and sustains your marketing copy.

Use a good marketing list. In order for your marketing campaign to be effective, you need to have the right mailing list. As much as possible you have to send your cards to people who are interested in the products and services you offer. If you do not have a mailing list yet you can always buy one from a reliable source. If you are able to send your cards to people who are genuinely interested in your offerings, you can be sure that your campaign will be profitable.

Be sure to utilize strong words that prompt immediate action. Make sure that you use call to action words in your postcard printing. It i is very essential to specifically tell your target audience what they need to do in order to purchase your products or services. Keep in mind that your cards will be effective in generating leads only if your prospects know what they need to do.

Article Source: http://EzineArticles.com/?expert=Janice_Jenkins

The Secret To Direct Mail: Pick A List - Just Not Any List Though

A necessary part of running a business is advertising. You need to run advertising to bring in prospects, thus earning more money in your pockets. I mean, your ARE in business to make money right? Everybody wants to make money. On the same note, everybody hates to lose money. There are alot of mistakes that can be made in direct mail. You can have a terrible mailing package, your price can be too high-or too low, you can offer your products at the wrong time. But the worst thing is mailing to the wrong list. Poor list selection is the worst mistake you can make in direct mail.

How do you choose the right list?

First thing to consider in any-and every-marketing campaign is to identify your audience.
Who is your market? When you figure out that key component, you will be more prepared for your mailing. And when you are more prepared for your mailing, you will get a better response.

Now, anyone can put a direct mail piece together but when you don't know who your target market is, you definitely will not see any sales.

List research and selection is not glamorous by any means. It's the behind-the-scenes grind to figure out and specify the best list parameters. You can see your mailing go from no response to instant profit, just from the correct selection and the extra attention paid to your mailing list.

Now when you find a list broker, there are some questions you need to ask.

* Precisely who is the list audience made up of?
* Does the list include actual purchasers or merely inquirers?
* How old are the names on the list?
* How often is it updated?
* How often - and how recently - has the list been cleaned?

When you are purchasing names to sell products to, a key thing is to ask how recently the people on the list have made a purchase. Ask how often the list has been rented. The last thing that you want to do is get a list that has been rented too often and may hurt your mailing campaign due to fatigue. On the flip side, if a list has never been rented, it's probably because there's a good reason no one is using it.

You should also ask how many other mailers have tested the list. When you're testing in direct mail, it's usually 5,000 names. This, however, does not mean that you have to mail to all 5,000 names, but you may have to purchase them.

Ask the origin of the list. Some lists are excellent, but some are horrible. There are alot of horrible lists out there that people just throw together names from their phone book. You want to make sure that the list source is trustworthy.

The last thing you want to ask is how many people continued after their initial test. If there were continuous testing, that means the mailing drew a response and they mailed to it again. This means that they made money and it was worth the effort.

An excellent resources for investigating lists is the SRDS and you can find list brokers in the phone book in every major city. Just make sure that before you choose a broker, you ask tons of questions.

Article Source: http://EzineArticles.com/?expert=Andrew_M_Warner