A Review of iContact Email Marketing Software

One of the greatest issues faced by marketers today is how to increase the customer list and then how to effectively send and track the response of their emails. There is a large number of products out there such as 1Shopping Cart and Aweber that are already established in the internet marketing communities. What most marketers report is that a lot of their emails end up in the recipients' spam folders making entire email campaigns useless. The greatest result one can bring with email marketing is high conversion rates and for this getting your email in the recipients Inbox is important. Reports indicate that iContact has possibly solved this issue.

iContact is one of the most popular email marketing management systems that you can come across. It is another online marketing tool which offers you a choice of promotional solutions. Whether you are a small company, or a large organization, iContact can help you run and manage your internet marketing campaigns more effectively.

You do not have to struggle with unmanageable spreadsheets or longs list of customers. With a few clicks, you can store all your data in the iContact database and rest assured that all your communication will be sent out automatically.

Customization of Emails

iContact lets you customize all its tools to your specific needs. You can create HTML emails the way you want them, with your customized logos and company information. You can also choose from custom templates for newsletters, or create your own. The two major advantages of adaptability and scalability are yours when you use any of iContact products.

Reliability and Conversion Rate

The biggest advantage of using iContact is that they have a large and reputed distribution system which means your emails do not end up in somebody's junk mail. Even if you are sending large bulk mails through iContact, most of these will be received by the intended audience, instead of landing into their spam boxes. There are also several tools offered by your iContact account that help you target the progress of your campaign.

User Interface

The usability and the easy to use interface of the iContact products is one of the many things that set this system apart from other similar ones. Along with that, the user interface is so simple that novices can use it without any difficulty. When you prepare newsletters you can use custom templates or design your own.

Cost

The system retails from less than $30 per month at base rate, but as you increase the number of your subscribers you will need to purchase the next level up that allows you to send emails to hundreds or even thousands of customers. You can manage all your online communications with a single account. You can also benefit from a discount using the latest iContact promo code that you can get online in various websites.

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