Is Your Non-Profit Off to a Good Start in 2011?

In previous articles, I have suggested various proactive steps that non-profit organizations (NPOs) can take to reinvigorate the performance of their missions. Examples have included merging, changing board membership, and a checklist of items for the executive director to tackle.

We are nearly two months into the New Year. One of the interesting things about NPOs is that their fiscal year is rarely the calendar year. The most common fiscal year for NPOs seems to be July 1 to June 30; others are October 1 to September 30. Why? Because most state and local government fiscal years are July 1 and the federal fiscal year is October 1. To the extent that NPOs rely on funding from governmental entities (and most do in one form or another), then their fiscal years typically coincide with that of their predominant funding partners.

Why does this matter?

Technically, it doesn't; practically, it should. It seems to me that the 'New Year' offers folks a feeling of a fresh start, a clean slate, a new beginning. But with most NPOs, the holiday season brings a slow-down in activity and then the new calendar year begins without any fanfare or excitement.

I believe executive directors should work to change this phenomenon.

There does not have to be anything particularly difficult to help jump-start the 'new year' in January or even February. Here are a few suggestions:

* Hold a planning retreat with the executive committee, full board, or the staff
* Deliver a small token of appreciation to your largest donors and update them on your plans for the new year (the majority of private sector firms operate on a calendar year fiscal year, so they are definitely thinking about the 'new' year)
* Conduct a special event for your stakeholders (members, public, donors) to get people together, announce a new program, or showcase a new exhibit.

None of these ideas is hard to implement, you just have to make time, plan them, and get them done. Some people get really down in the winter months, so I would urge executive directors to use this special time to create energy and recommitment to the mission of the NPO. You will be glad you did.

Article Source: http://EzineArticles.com/?expert=Rob_Glenn

Digital Outreach Ministry - Online Marketing for the Church of God

Every successful business has a advertising and marketing budget and strategy. Should the Church advertise, or is that just for businesses? Jesus said He was about His Father's business. Gosh, do I need to say anything else? Church is a business, and a very serious one at that. No, not in the natural or traditional sense of being a business like everyone else. A Church's profit does not come in a monetary sense. I know the world who is not in church would like to think otherwise, as they mock and ridicule pastors and bishops and call them greedy for being blessed by God, not knowing how hard of a job it is to be a Pastor. Pastors who are about the business of their Father in Heaven are definitely not in it for the money. Maybe that's hard to understand, but it's true. You see church is a life or death (eternal) business, and people's lives are at stake. So with this being a fact, isn't it important to be able to reach God's audience? Wouldn't it be even more important for a Church to advertise than say, any other business? If souls are the profit, and its God's profit, are we being good stewards with the talent our Master gave us while He was away? Have we taken that talent and turned it into ten, or have we buried it in the church account where it is safe?

If we were to determine the average value of a customer for a business, in order to determine it's advertising or online marketing budget, and relate that to church and a soul, we would find the value we come up with is our life. There is no greater love a man can have, than to give his life for his friend. Jesus determined that when He gave His life for us. He called us friends when we were still sinners, read His word. So the value of one soul to God is a life. Wow. So how much are we spending on advertising, or marketing God's word to our community? I know we do outreach, and bible studies, and home groups, these are traditional forms of advertising. And they work. However we are leaving the world to be affected by the world and the advertisements, temptations, and products of the world. Most of us are not effectively and actively pursuing our community on the level, or in the place where they are spending their time. The last time I checked there were 15 or less at a home group or bible study, and praise God for them, but how many doors were actually opened the last time your youth went and knocked on them? Our traditional means of outreach are not as effective as they used to be. People don't want to open their doors, and don't want to be bothered by phone calls.

Where do most people spend their time today? Well, when they are looking for a product or service, 97% of people are spending time looking online and searching for information there. We have a product; it's the Holy Ghost delivering power of God. We have a service; it's to every human who is fatherless, widowed, and to all who through fear of death were all their lifetime subject to bondage. And that is to go out and preach the deliverance of God, and to be the Light of the world set on top for all to see the Glory and Power of God. This is what people are looking for when they go and do a Google search, this is what people are really searching for, and we have it! Why shouldn't we put the Church of God in front of them, and make it easy for them to find His house, His people, His power and love. Why shouldn't God's Church have a front page spot on Google? Not just one but three? The devil has his way of making things pop up out of nowhere on our computer screen, and you all know what I'm talking about. Why shouldn't we have the ability to reach them when they put in the word church, bible, Jesus, bible study, praise, and worship, Word of God, Old Testament, and New Testament in a search within the area of our community? I mean we are all here to serve our community, and reach the lost in our surrounding areas. How are we possible going to do that when we are not hanging out where they are, and I'm not talking about the bar, or the club. I'm talking about online. Isn't it time to devise a marketing strategy, or implement a marketing campaign that will really reach our community?

You say but I have a website, and a podcast, and live streaming video of our services. OK that's great but can anyone find it? If you don't tell them the URL address, and they've never heard of you, what are the chances of them finding you in the mix of all the other churches in your area? We have to be realistic here. We want to maximize our efforts and really be effective in reaching our community, but what have we done to make it easy for them to find us? We build a big church, and put a big sign out front with banners and things, and hold special events all to gain the attention of our community. Why haven't we done that online?

What percentage of our community really knows what we are doing and when? When we are going to build a building we look for prime real estate, on the main road, where thousands of people will drive by and see the steeple, or the sign out front, and know there is a Church right there. Why is it any different online? Online is considered real estate now. Where's your sign? Where's your steeple? Where are your stain glassed windows? What road are you situated on, some back road no one ever drives down? It doesn't have to be that way. It used to be real expensive to do what we can do today for $400 dollars a month. That's right just $400 dollars a month. A team of Google certified experts will do this for us. They will put our Church on the main road, with a 250 foot steeple, and a huge neon sign out there that says FREE HOLY GHOST 24/7. All of this will be targeted to our local area, as defined as we would like it. They use GPS and ip addresses to do this, it's absolutely unbelievable. E-marketing and advertising online are incorporated in every successful business' marketing plans. I use the words us and our because we are the body, one body. Your assembly is part of my assembly in the Holy Ghost and we have the same mind, and speak the same things. There is only one body.

The disciples were sent out into every community to reach their community. There are so many gated communities which we will never be able to get in with traditional efforts. The Word says the gates of hell shall not prevail. We have to be innovative and ahead of the world's game, not trailing behind. That was surely never God's intention. We use technology for music and video ministry enhancements; why not use it for outreach also? So my question is this, how much is a soul worth to you?

Article Source: http://EzineArticles.com/?expert=Todd_Trahan

Perceived Value Attracts Event Attendees

Producing an event has been getting more and more costly. The increased price of venues, Food and Beverage, hotel rooms, and transportation, among other factors, have all contribute to this reality. Yet, for many organizations, certain events are perceived as being essential, and thus organizations need to address how best to entice attendees to the event, while at same time maintaining the necessary functions and intents.

In addition to higher costs, it has become increasingly difficult to put on successful events because of the competition for potential attendees dollars and time. Many attendees today realize that they can pick and choose which event best meets their needs, in terms of time of event, location, program, intent and perceived value. Event organizers and planners, therefore have to pay heed to something that I refer to as "perceived value," or how attendees and potential attendees view the value they received for their time and money.

Event planners must begin by making their program interesting and enticing. Many organizations, especially those that hold conferences and/ or conventions on a national or international level, instead of merely as a local event, have come to realize that many potential attendees often like to combine "business with pleasure," so major conferences and expos are often held in areas that will attract wider audiences, and have auxiliary programs for family members that often include touring, shopping, and even activities for children. These organizers must also realize that they must offer extremely competitive hotel room rates, and have the events in areas that convenient for many to attend. They must consider factors like weather, food costs, etc.

The most successful event planners today are either excellent negotiators themselves, or work closely with professional negotiators, to secure the best possible overall "deal," which includes hotel room rates, concessions given by the venue, Food and Beverage flexibilities, Audio Visual discounts, etc. The schedule or Flow Sheet must not only be an informative piece of information, but must also be a marketing piece that can be used to demonstrate value or "bang for the buck." Organizers must learn to prioritize and understand the needs of the events as well as the attendees, and create "perceived value," by carefully crafting all aspects of the event.

Many organizations make the mistake of never changing how they do a repeat event, such as their annual conference or convention. They behave inflexibly and prioritize the wrong aspects during negotiations, and make often false assumptions as to what would best attract potential attendees. Those that coordinate these functions must adapt to change, to changing demographics, to changing needs, and to changing times. They must fully understand what they wish to accomplish, and not hold firm to "tradition" simply for "tradition's sake," or because their own personal bias would like to see something the way "it used to be." Every event is different, and every organization is different. However, if an organization wants their program to be a success, they must create something that people want to go to, a sort of "can't miss" atmosphere. This requires a combination of finesse, experience, hard work, and expertise!

Richard Brody has over 30 years consultative sales, marketing, training, managerial, and operations experience. He has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as a company spokesperson on over 200 radio and television programs, and regularly blogs on real estate, politics, economics, management, leadership, negotiations, conferences and conventions, etc. Richard has negotiated, arranged and/ or organized hundreds of conferences and conventions. Richard is a Senior Consultant with RGB Consultation Services, an Ecobroker, a Licensed Buyers Agent (LBA) and Licensed Salesperson in NYS, in real estate.

Article Source: http://EzineArticles.com/?expert=Richard_Brody

The Many Academic Advantages Offered by Online College Courses

The advantages offered by higher education are many and well-known. Academic advancement not only holds out heightened intellectual horizons, but major economic incentives. Lifetime earnings potential is directly proportional to relative academic achievement.

The relative novelty of taking a college course online gives pause to many prospective pupils, however. Take a momentary constructive pause for the real scoop on online learning. Class is now in session.

Many mythical tales

Negative myths about online study are rampant. As education is a highly valued asset, many people just cannot accept that you can attain it without great sacrifice. This is most accurate; you must make the necessary effort and online study is no exception to the rule. The virtual format merely makes the expending of your educational effort more efficient.

Here is an in-depth look at the most common myths surrounding online study:

Myth: Online degrees cost more

Fact: Tuition for online study is comparable to that of traditional programs. In fact, overall costs of online programs is significantly less than campus-based curricula. This is due primarily to continuing income and the absence of lack of huge outlays for physical relocation, additional housing, and other peripheral costs of traditional degrees.

Myth: Online study is of substandard quality

Fact: Most online degree programs are accredited by the same recognized agencies as campus-based education. Online coursework is concentrated and offers more scheduling flexibility than traditional study. This is to your advantage. You may complete classes as your own budget and schedule dictates - not the school's.

Myth: Online study programs require a lot of technical and software skills

Fact: Upon enrollment in a college course online, an orientation is immediately conducted. This thoroughly familiarizes you with the software platform. If you can point, click, and enter your password by the hunt-and-peck method, you're in and around! Required research assignments can be completed offline with the aid of a hired human typist or voice recognition software if you are not a fast keyboarder. Check out elearnportal.com/courses to get a free feel for just how easy elearning really is.

Myth: Online study is impersonal and isolated

Fact: Virtual learning formats actually foster increased instructor access and classmate interaction than traditional studies. Instant messaging, email, open discussion threads, public posting of research projects, and live chat capability are standard components of online classes. No more cumbersome scheduling of physical meetings for consultations about group projects or academic assistance from the teacher.

Simply peck out an email or login to live chat anytime from anywhere you choose, and start communicating. It's that easy; try that in brick-and-mortar study setups.

Myth: Financial aid and other external funding options are unavailable for online study.

Fact: The same Federal aid available for traditional study may be had by distance learners. Provided your school is duly accredited, you may receive the same grants, loans, and scholarships as campus-based students.

Indeed, Uncle Sam has fully recognized the validity of online learning for the last five years or so. In 2006, Congress enacted legislation that allows full Federal aid for education administered entirely from a distance. Prior law required that at least 50 percent of program requirements be completed on-campus.

Article Source: http://EzineArticles.com/?expert=SherRon_M.

Thinking About Getting An Online Degree? Don't Want To Make The Wrong Choice? Read This First!

First of all I wanted to say congratulations. You are obviously someone who want's to do something with their lives and even better than that have chosen the flexibility of an online degree and course over the traditional fixed study at a school and take classes approach. You are already on the right path so pat yourself on the back!

But now comes the tricky part...

You probably already have a career or dream job that you would love to get or an idea on what you want to study but then matching those two up is a whole other ball game.

In fact it is almost impossible and from the hours of research i did it seems like no one and no where offer's the information i wanted so that i knew i was on the right track (and I'm sure you feel the same right?).

If you choose the wrong course then your not going to find out until you complete it and then you will have a qualification in something you cannot use and didn't want, not to mention the wasted time and set back on your dream job.

Likewise even if you do choose the course which is specific to the job you want and the career you really want to be in there is no guarantee that your future employee is going to recognize your qualification or that it will be higher (and thus make it easier for you to get a job) than all the other applicants.

Article Source: http://EzineArticles.com/?expert=L_Turner

Get Your Career On Track With An Online IT Course

The advances of technology have grown by leaps and bounds in recent years. Organizations and businesses require educated and trained employees with knowledge of technology for their services which are necessary to run things smoothly, both locally and nationally.

Several online education institutions are offering specific degrees in information technology. Degree distinctions in information technology are offered by online colleges, ranging from certificates to keep individuals current on the most recent techniques all the way to master's or doctorate degrees. These varied courses teach students a vast range of essential skills. Among the most common of these skills are: computer literacy, development of technology, problem solving, troubleshooting and more.

Due to the number of different degree programs available to students, it's important to clearly determine your career goals before deciding on a school. All of these programs are designed to provide well-rounded training, and no matter what specific degree you earn, it will help you greatly when starting your career in information technology.

Certificate programs are usually designed for professionals already working in the field who are looking to master a newer, more specific area of their field. For those who are not completely certain that information technology is the career path they want to pursue, an introductory certificate program is a worthwhile consideration. These types of certificate programs can run anywhere between six to twelve months.

Earning a bachelor's degree is a great idea for those looking to begin their career in the industry. Courses within these programs will effectively train students to succeed in meeting the needs of their future employers. Such courses typically include coursework that covers installing, operating, and configuring all the elements used to create an information technology infrastructure, server or network.

Additional courses may include classes teaching students how to use information technologies to help specific companies solve problems. Usually, a bachelor's degree takes students four years to complete. The majority of online colleges offering this type of degree require students to complete around 135 credit hours.

Article Source: http://EzineArticles.com/?expert=Colin_Scott

Learn About Online Learning

Non-traditional college students are vastly benefiting from obtaining degrees online rather than going back to the classroom. Online learning, or e-learning, allows for certain advantages that the traditional classroom does not. Online learning also raises certain concerns for those who are not technologically savvy, or do not like the idea of a virtual classroom. Below are three main advantages of, and three potential problems with, taking college courses online.

Benefits

Time
The greatest advantage of online learning is time. Although most schedules are strict regarding turn in times, the work can be done on your own time frame as you have an entire day to turn in an assignment in most cases, as opposed to one class period when attending a physical class. If you need to pick up children from school, you do not have to worry about missing class or asking permission to leave early. If an emergency occurs, you can attend to it immediately. In short, you can go back to school while still maintaining a real life.

Cost
While the online classes themselves cost as much as regular classes, the extra costs that are normally incurred from regular classes are not a factor for online ones. For example, special housing costs, recreation center use fees, campus computer use fees, meal plans and gasoline costs are eliminated when taking online classes. Most online classes still require textbooks, either in regular or e-book format. But usually, as long as you have a reliable computer and Internet connection, there are very few extra costs for online classes.

Comfort
Online learning is appealing to older students because classes can be attended without going back to school proper. Although the thought of going back to college can be inviting and exciting, most non-traditional students are not able to truly become college students again; most have jobs, families and other obligations that prevent them from focusing solely on school and the "carefree college life". Online classes and degrees are welcomed alternatives for the non-traditional student who wants to further his or her career and knowledge skills in a more mature and realistic environment.

Concerns

Technology: Virtual Learning Environments
Some students are concerned about all-virtual learning environments being isolating and ineffective for group work and discussion. However, in the past decade, many technological leaps have made virtual classrooms as inclusive as physical ones. The combination of email, webcams, chat features and source sharing creates an ideal, virtual e-learning atmosphere. Colleges and universities use virtual learning environment (VLE) systems for e-learning. The most common commercial VLEs programs are Moodle, Blackboard, Democrasoft and CyberExtesion. These programs use synchronous (real time audio and visual link-ups) and asynchronous (e-mail, message boards, etc.) systems to connect students and instructors to each other and the college system. Lessons and demonstrations are conducted through this medium as well as assignments, such as homework and tests. Most institutes provide training on using their particular VLE programs. However, moderate to advanced computer and Internet skills are required to effectively and comfortably use these programs. Practice using the system as much as possible before classes begin; take advantage of extra training sessions and read all literature from the instructor on the subject. It is also important to know what to do in the event of a power or Internet failure in regards to accessing lessons and turning in assignments. Be sure to save a print copy of all instructor, IT and help desk contacts.

Quality Education
Many accredited universities and colleges offer online degrees that hold the same amount of credit as regular degrees. Professors and instructors who teach virtual classes nearly always teach regular classes at the actual institution as well. Depending on how the individual instructor runs the course and how you as a student take advantage of the leaning system, e-learning classes can be just as effective and beneficial as those in a physical classroom environment.

Article Source: http://EzineArticles.com/?expert=Amanda_Place

How to Earn an Online Degree From Harvard?

Studying in Harvard is a dream for many and the advancement in technology and introduction of Harvard University Online Courses has made the dream come true for many students and professionals as well. Students from all around the world are eager to get the admission in Harvard and Harvard as we all know has already celebrated its 350th anniversary in 1986. One of the oldest universities are seldom available for students and this university has found a solution to this by providing some of the courses online so that easy accessible courses are provided to students.

They provide the online courses both at graduate and post graduate level. So hurry and find the courses which are available and match them if it interests you or not. After that you can have the degree levels to be chosen. The various disciplines that are provided by this university are as follows:

1. Arts
2. Humanities
3. Museum Studies
4. Business Studies
5. Management
6. Languages
7. Literature
8. Speech
9. Writing
10. Math
11. Technology
12. Science
13. Environmental Studies
14. Social Sciences
15. Study Skills and Education
16. Anthropology
17. Archaeology
18. Biological Sciences
19. Classics
20. Computer Science
21. Economics
22. Government
23. French Language and Literature
24. History
25. Psychology
26. Religion
27. Statistics
28. Studio Arts and Film

The Harvard Extension school which is a division of Harvard proper, was established more than a hundred years ago. It enable students from around the world to access the prestigious name and high educational standards of Harvard University. It has been called "Harvard's best-kept secret". If you are planning to take an Online Classes at Harvard or Harvard Extension you must keep in mind that it is accessible, in terms of online access and low tuition, but here are many degrees that include a minimum residency period. So you need to do some research before actually taking admissions into this famous university.

Article Source: http://EzineArticles.com/?expert=R_Jacob

Subjects Included for Online Educational Games

When a person is looking for games, they will find just about any topic that exists. The same goes for online educational games. Any topic that is being taught at school and even some that are more advanced than regular schools can be found on the internet. For any of these topics, there are multiple levels and a variety of types of games to suit many tastes.
Mathematics

There are many different types of math that need to be learned that are important to life in general. To cater to these needs, there are various games that introduce the concepts and those that can help the child with the continued learning.

Geography

There are plenty of games that can help a child learn geography. While more of the online educational games may be geared towards other subjects, there are those that teach children how to read maps, where the countries are on the maps and so on.

Sciences

Any topic in the sciences, whether it is general science, chemistry, physics, biology, geology or any other topic, there is a game for it. In fact, there are dozens of games for them of varying levels. These make science fun and entertaining.

Languages

It is not just the English language that can be learned from these online educational games but there are games that teach Spanish, French, German and more. They teach reading, writing, grammar and pronunciation.

Other Topics

Any other topic that is taught in school is found online in these games and even those that may not be included in the curriculum such as fashion or cooking. They are a lot of fun and the child may not even realize that they are learning so much. These are designed partly for this purpose but also to allow the child to understand that they are making progress by creating these different levels to each subject.

Article Source: http://EzineArticles.com/?expert=Marry_Sumry

Online MBA Courses in the USA

For students who want to pursue further education and master their chosen field of study there are various ways to do it. There are many universities from different parts of the world that offer graduate studies. However, one of the main reasons why some students opt not to further their specialization is because of lack of time. Balancing work and studies prove to be a challenge. Going to the classroom to continue your master's degree after work is tiring for most people. Nevertheless, with the advancement in technology, graduate courses are now being offered online, over the Internet.

One of the graduate courses offered online is the Masters in Business Administration or MBA. In the United States alone, there are several schools that offer such course and one of them is the University of Phoenix. Famous for its MBA course, the University of Phoenix offers online MBA programs that are accredited in the national level.

In addition, there is also the Post University. Ranked as one of the best universities that provides online MBA program, the Post University has a very good reputation among business employers.

Moreover, another university that provides online MBA course is the Kaplan University. It is considered as one of America's top colleges known for offering online courses with flexible schedules. It has a solid experience for offering online MBA program as well.

Lastly, American InterContinental University is listed as the number one online university in the entire United States. The university offers exceptional online MBA program that helps its students in furthering their careers.

Article Source: http://EzineArticles.com/?expert=Pollux_Parker

Why Online Education Is Not For Everyone

Much of online education has been centered on the market of those who are seeking college degrees. It seems that online education if a "hot" process to become a part of. A person sees that he can get a college education sitting at the kitchen table in his pajamas. He won't have to get dressed and to a class. He can study when he wants to instead of on a class schedule.

Corporate employees who need to complete training classes can get those class requirements met by taking an online offering. Administrators see online education as a way to deliver courses more cost-effectively. Teachers are thinking they had better figure out how to teach online because their jobs may be in jeopardy with current funding cuts to schools across America.

Is Online Education For Everybody?

Since the use of the word "everybody" is all inclusive, the answer is "No." So, let's consider just what a person needs to make if work for his particular needs. Self-discipline and initiative are essential to the success of one's online education. You sign in regularly, spend hours sitting at your computer, develop a schedule and stay with it. If you are going to be successful, then you'd better make some strong commitments. Just make those commitments one time and do not ever allow yourself to think, "Do I really want to do this today?"

Not everybody has the self-discipline to complete online classes. About 50% of those who start drop out or are just unable to complete the program.

Teachers may have to spend hours to prepare the real-time instruction required. They are already busy in their jobs. They may have a technological learning curve to master before they are any good at online teaching. I could be overwhelming for them.

Administrators who think online education reduces the overhead of on-site buildings and computers may not recognize the tremendous task that managing online education will become for them. They think that classes can be much larger and more students will benefit. That simply is not true because with the high level of interaction that occurs in online classes, an instructor cannot possible manage more than 20 students per session.

Courses in academics may lend themselves well to online instruction; however, courses involving hands-on learning require expensive simulations to become a part of the online class. Even so, they do not replace classroom and laboratory instruction.

Institutions and cultures differ. Learning for students with disabilities is unique to each of them. There are even some cultures which disapprove of technologies which place them in the world of electronics. Others object for moral, philosophical or religious reasons.

Online education opportunities are not possible for many who aren't able to afford computers and internet and headsets and the cost of programs online.

This author has for several years been an online teacher for K-8 students where the learning plans were prescribed and presented to both student and teacher at the same time. In this environment, three students worked with a teacher for one hour. Each was in need of constant feedback and support, which, in a traditional classroom, a teacher can more easily provide. Most of the online students were those with special needs.

These kiddos' parents or a corporation pay at least $50 an hour to participate. The teachers are paid $10 for that hour, regardless of their expertise. Children who are not tech savvy and who are so distractible that they can hear your stomach growling when you are in another room were expected to benefit from online education. Of all the students teach online, perhaps 20% could actually handle the program.

Article Source: http://EzineArticles.com/?expert=Jane_Hercules

RN to BSN Online Programs

Acquiring a RN Degree or certification can certainly open many professional doors. Those that wish to further their professional opportunities may wish to look towards acquiring the expanded BSN Degree. Now, most people realize that a BSN is incredible helpful and a worthwhile pursuit. The problem, however, is that not everyone has the time available to them to explore such an advanced program. Or, more accurately, they are unable to fit a traditional program's requirements into their schedule. They do, however, have another option which would be a RN to BSN online venture. Yes, you can utilize the internet to complete the requirements of a BSN program. Many are looking towards this process as a solution to their time constraints and are discovering the great value of it.

The obvious benefit to such a program would be the flexibility that it employs. When you are not locked into a particular time schedule and you are not required to be locked into a particular geographic learning location, you increase you ability to take part in the program. Again, a RN to BSN online program opens doors that may otherwise have previously been closed to those looking to expand their horizons in the nursing field.

Despite the value of the RN to BSN online process, some will fail to see the value in it. They might assume that an online version of the degree is a less desirable one. Such an assessment is merely perception and not reality. First, there is no "online version" of the degree. The degree or accreditation you would acquire online would be the same one you would earn from an actual learning institution. The only difference is that you have attained the BSN from an alternative worksite in a distance learning program. Other than that, the process would remain the same.

Upon completing the RN to BSN online program, a host of benefits may be potentially procured. Income potential can increase along with the potential to experience significant career mobility. These factors, among others, all contribute to the great value of taking part in the RN to BSN online program.

Just be sure to approach the process with the same level of serious you would employ in the traditional approach. One common flaw many engage in when exploring online education pursuits is that they will take too casual of an attitude in their learning. Such an approach is not the right one and can undermine the overall success of your educational venture.

While many different careers are suffering from the reeling impact of the global recession, the health field still remains relatively stable. Why is this so? Mainly, people will always need treatment for any health related issue that befalls them. This is why it is so vital that the health and wellness field is perpetually acquiring new and talented nurses. Of course, it also is helpful when the nurses expand their educational level to make them more effective in their performance.

Article Source: http://EzineArticles.com/?expert=Katy_V_Kozusko

The Benefits of the Accelerated BSN Program

It is estimated that within the next six years, more than one million new nurses will be needed in the United States. That is a staggering number that has led to many nursing schools creating an accelerated BSN program for their students.

The idea behind these programs is that individuals who already have a degree in an unrelated discipline are able to attain a baccalaureate or master's degree in nursing in a much shorter time frame than they would expect. This is being done to make the transition into nursing much easier, which should increase the number of working nurses in the country rather quickly.

This accelerated BSN program is great news for anyone who has considered a nursing career because it can allow an individual to become a qualified registered nurse in 11 to 18 months. This includes any prerequisites that you might need to take in order to be eligible for this program, so you can definitely see how quickly you can be eligible for a new and exciting career in this industry. The reason why this program is able to offer such fast accreditation is that there is a belief that past learning experiences can be applied to nursing.

These accelerated BSN programs are generally very intensive in nature, as you will be a full time student throughout the completion of your program. These programs also usually do not offer any breaks, so you must be prepared to work hard for quite some time if you wish to be placed on this fast track. Another positive about this program is that you will receive just as many clinical hours as those who take the entire program, so you will not find yourself handicapped in this regard. Many hospitals place those who have graduated from an accelerated program in high regard because they have been able to complete multiple degrees and have managed to keep up with the pace of the accelerated program.

In order to gain entry into the accelerated BSN programs, you are usually required to have a GPA of at least 3.0. There is also a very difficult screening process involved, as those who handle the admissions need to know that you can handle the workload. It is also expected that these individuals will not have a part time job or anything of the sorts before starting, so showing that they can support themselves financially while going to school might also be a priority for admissions.

In the end, the job prospects for those with enrolled in accelerated BSN programs are great, as you can move right into a high paying nursing position in less than two years. In addition, the training that you will receive is on par with what traditional nursing students will receive, although you might have a slight advantage because of your past educational experience.

Article Source: http://EzineArticles.com/?expert=Katy_V_Kozusko

What You Need to Know About an Online BLS Class

Basic Life Support is a course designed for healthcare providers as well as individuals interested in resuscitation skills. The knowledge acquired by the students will help them to properly respond during life-threatening situations. The 1-2 day program provides instructions concerning a variety of medical procedures such as Cardio Pulmonary Resuscitation, proper application of Automatic External Defibrillator, and how to relieve choking in infants, children, adults and the elderly. It is usually performed inside a facility, but these days an online BLS class is also available.In a physical room setting, practice dummies are used in order to gain hands-on experience on resuscitation techniques. This includes rescue breathing, then adult to child CPR with AED with 1-2 rescuers. During the program, participants are also taught to how to perform the Heimlich maneuver, which is critical if a patient is choking, as well as basic bag-mask techniques.

Luckily, many cities have multiple sites that offer such arrangements. If you are interested in engaging in this activity in order to receive your certification, you need to check with the American Heart Association first in order to know the nearest training center you can visit. They are the ones that facilitate such medical course and they have the latest equipments and highly trained instructors.

For busy healthcare professionals who need more flexible training options, they can choose to take an online BLS class. Here, students are required to complete computer-based lessons through a series of self-paced modules. They also need to answer short multiple-choice questions that are based from real-life emergency cases, and feedbacks are given to them in accordance to their answers so as to proceed through 10 critical checkpoints. In the case of the sequences for reviving the heart and lung function, participants can access review sections and videos, and in some cases they are also required to meet with an instructor to complete the hands-on skills practice session.

Upon successful completion of the whole process, the participants will receive their course completion card. Accordingly, online BLS class is the most ideal option for medical professionals that are seeking for an alternative to first-time or renewal school-based training. It is also more convenient since they are not required to sit inside an educational facility. Rather, e-learning can be undertaken at the desired pace of the pupil.

If you're thinking of receiving your certification through this, it is in your best interest to choose a website that offers AHA approved courses. You must consider that at most times, hospitals across the US will not admit any healthcare worker's certification, unless it is accredited by the aforesaid organization. Hence, you need to carefully pick the website where you intend to receive your training.

Article Source: http://EzineArticles.com/?expert=Bucky_Squire

Learning Web Clips Production

Web clips are short video clips that are put on internet (websites) so as to drive traffic to your web page. These have revolutionized the concept of marketing and sales. For every industry there is a unique website made with unique content including video clips, logos etc. These form the significant part of industry involving a simple procedure of production.

They are short video clips of generally less than 15 minutes. These days it is more common to produce clips through digital cameras, mobile phones and web-cams. Traditionally, they were made in studios but nowadays, the web clips are overwhelmingly produced by amateurs. These showed talent of Gen X and brought recognition to them. Live example is that of Backstreet boys who uploaded their videos on internet and became popular day and night.

Manchester is a hub for video clip production. You can utilize these web clips in several ways:

1. They can be easily embedded on your website or homepage and gives it a personal touch as well as professional edge.
2. They create visual impact. With their help we can easily portray our products and services.
3. It's more lucrative to watch 3-D video clips instead of 2-D images and reading text. They gain attention of prospective clients more easily.
4. These video clips can even be added to your email marketing campaign.
5. They can be shared on other sites and maximize your capability to reach out to customers and clients.

To make video or web clips, you need to undergo training. While training period focus on some significant things to create a visual impact:

1. Message- the message in a video should be simple and direct, easily understood and interpreted accurately by a layman.
2. Captivating- they are made in such a manner that they keep the target audience engaged till the end.
3. Motivate- motivation is one of the important factors that inspire a beginner to learn more and more by generating interest.
4. Originality- these videos created should look natural and not as if recording of drama.
5. Sounds/Music- sounds and music adds additional emotional touch, making them more expressive.

rticle Source: http://EzineArticles.com/?expert=Sanjay_Kapoor

A Few Valuable Concepts For Your Future Video Marketing Enterprise

Insurance of the near future has rapidly weighed down the current needs. Business enterprise that will supply answer for this type of concerns would have a great benefit in years to come. Individuals are ready to invest their cash on saving the ecosystem and while doing so holding their faces youthful as well as averting their retirement.

Here are some business ideas that will work sooner or later for a lot of men and women. One of these is perpetual diet program, this is a kind of diet which is going to help an individual stay for a longer time as well as maintain their figure. As per the study done with National Eating Disorder Association, they point out that almost 45% of women are on diet compared to men which is just 25%. Eight percent of women accept that they aren't satisfied with their body. These individuals are in search of a product which will help them in making improvements to their figure. Engaging in this type of enterprise is going to turn out to be a great profit.

In order to meet up with the needs of people, there are many goods readily available. At present, men and women are on the lookout for a product which would help keep their entire body healthy. Hence, in the event any item that satisfies the need of people to help keep their body system healthier is going to end up being a good enterprise. You would find several of the goods that are in demand in today's world such as tea, ginseng, acai berries, etc. There is an increasing demand for natural and organic food products in market. These days, everyone is conscious of genetically modified organisms as well as understand their effects towards the body. So, they are a lot more deliberate on the type of food they're consuming.

Drinking water enterprise as well as other sort of water goods will absolutely aid in getting business in the future. This business enterprise proves to be a fortune. There are numerous people who are careful regarding the water they take in. Currently, individuals are always looking for purified as well as clean water. Previously, individuals used to get water from any source and drink it. While today, there's a need for dispensers at workplace, home as well as other sites. Establishing a business similar to this would end up being a good income for you.

There are lots of ecological goods which are in demand like furnitures, home decors, flooring and other products which concentrate nature in them and in addition they tend to be useful to you. Advanced security systems happen to be in demand. We are always in search of much better protection for our possessions as well as prohibit the access to somebody else. With today's technology, you are going to acquire solutions which include retina scan, finger prints, and so on which helps you in securing your belongings. These were a few of the ideas that would cater your enterprise as well as provide you better future.

Article Source: http://EzineArticles.com/?expert=Phil_A_Guye

Tips on How to Write Your Video Scripts for Website and Internet Marketing Videos

Video is a must in today's age of marketing. It's been growing in popularity but now it seems to be exploding. If you're not using video on your website, your social media sites, and for internet marketing, then you're going to be left behind.

There are a number of things to think about when writing your video script. You'll need to come up with an overall concept. Keep in mind who your target market is, the message you want to get across, and what you want people to do after watching the video; a call to action that makes it clear what they should do next.

Do some research related to your business using Google or other search engines and see what videos your competitors are doing, if any. Write down what you liked most about your favorite videos and make a list of the key attributes that you may want included in your own video.

You don't want your video any longer than 2 minutes; after that people lose attention. It's best to write a script no longer than 1-1/2 minutes in length. However, the shorter the better as long as you can get the message across in that time.

Below are word estimates to help you determine the length of your script. If you use "Microsoft Word" you can highlight your script and have the program tell you how many words have been written.

180 words = 60 seconds / 225 words = 75 seconds / 270 words = 90 seconds

When writing your script, be sure to include what would be most important to your potential customer; things that would encourage them to give you business.

SCRIPT WRITING QUESTIONNAIRE:

Think about each of the questions below, write down the answers, and then formulate it into a script. Keep in mind your target market.

1. Research related businesses and see what videos your competitors are doing, if any. Write down what you liked most about your favorite video's, make a list of the key attributes that you may want included in your own video, and send us links to those video's.

2. What is the overall video message that you want to get across?

3. Where do you do business and what communities do you serve?

4. What year did you start your business?

5. If you have a company tag line, write it down and use it.

6. Write down exactly what you provide?

7. List in detail the services or products that you want highlighted?

8. What makes you different then your competitors? (why someone should hire your business over someone else)

9. Do you have any special awards or recognition that you should mention?

10. Are you with the Better Business Bureau? What is your rating?

11. If there is a "call to action" (something you want them to do at the end of the video), write that down.

Once you've answered the questions above, shorten them as much as you can without taking out important details. Then put everything in an order and create transitions between each. Now would be a good time to see how many words you have in the script. If it's too long, start looking for what you can cut and what you can reword to make it shorter. Continue to do this until you have the script down to no more then 270 words.

You want to start working on your script as soon as possible because there will be a number of drafts needed before you finalize it. Start with your first draft, walk away from it for a day or so and then come back to it and see if you think changes are needed. Do this until you come back to it and see no changes. Once you have your final draft, have some unbiased people read it for their comments. Make sure you tell them to be honest.
Article Source: http://EzineArticles.com/?expert=M._Gier

Online Video Marketing - The Best Way to Leverage Content

A couple good ways to leverage a hour long online video for your marketing efforts.

1. Take the content in your 60 minute video and chop it up into 3 to 5 minutes of film. Each 3-5 minute segment of video should solve a specific need or answer a specific question that is being search for online. If you optimize your web 2.0 video channels and the content effectively for those search terms your videos will rise up the search engines. This will create more opportunity to connect with your target market by being in more long tail searches online.

(Give them a specific call to action in the video)

Those actions could be as simple as subscribing to the video channel that the content is located on, to follow a link to your website, like a Facebook page or share the content. The action you influence them to take is up to your marketing strategy. But no matter what, make sure to include a call to action.

2. Is to take the video and give it to others in your industry that serve your target market. Then let them know they can give it away as a bonus when something is purchased from them. What this does is creates a higher perceived value of the content on the video. And when the perceived value is higher; so is the level of consumption. (again, remember to have a good call to action)

3. Or you can use the video as a ethical bribe to collect the contact information of your target market. And then use the contact information to follow up with them and sell your products or services to them.

There are a lot more strategies and tactics that will get you more customers and clients with good video content... But I would recommend that you start with the strategy that will give you the highest return on your investment of time and money. And that depends on your present skills, contacts, and financial resources.

Article Source: http://EzineArticles.com/?expert=Nathaneal_Mohr

Video Marketing Tips - 3 Essential Tips to Save You From Video Marketing Oblivion

Video Marketing is the most powerful, cost-effective marketing platform EVER... but these 3 Common Mistakes could stop your video from ever being seen.

The great news is - they're Totally Avoidable...

Mistake #1 - Making Videos Too Long.

When people find your video, the first thing they'll want to do is figure out how much time they need to spend to get the information you're offering. So keep it really short.

TubeMogul did a study on audience attention span, and the results were rather shocking! After 10 seconds, you'll have around 90% of your audience left. After 30 seconds, maybe around 65%. And after two minutes, just 15%!

Tip: Keep your videos under two minutes wherever possible, unless you're presenting a training video and your audience already knows you and the value that they going to get from spending the time with you.

Mistake #2 - Saving the Best until Last.

So now you know you've got just 10 seconds to make an impression, so you'd better make the best of it.

Tip: Grab people's attention right out of the gate, by telling them about the fantastic value you're about to deliver to them, and get the ball rolling Immediately. Don't save the punchline until the end... there may be no-one there to hear it!

Then deliver concise, high quality, relevant information to your target audience, and they'll continue to watch your video right through to the end - and your marketing goals will be accomplished.

Mistake #3 - Weak call to action at the end

Don't assume that people will beat a path to your inbox, simply because you provided them with some great content.

Tip: You have to tell people EXACTLY what you want them to do. And here's the second really important part: Make It Easy for them to follow through with that action NOW.

So, whatever your marketing goal for your video is, tell them exactly what you want them to do next... visit your website, watch another video, pick up the phone and call you, submit their contact details, etc.

Then, make it Really Simple to take action by having your contact details clearly displayed, preferably alongside a click-able link or contact box right below or alongside your video.

In a nutshell:- Make your videos short and content-rich, then let people know Exactly how they can get More...

We want to look into someone's eyes before we decide to work with them - No amount of sophisticated technology is ever going to take the place of a real live person... And the next best thing to being there is Video.

As a heart-centred entrepreneur, always construct your video with integrity and a genuine commitment to delivering real value for your viewers - and always hold the intention of creating a Win/Win interaction.

You can build an international business from scratch like Kerrianne did, using Video Marketing as the backbone of your marketing Strategy. Take a few minutes to watch this YouTube Report

Article Source: http://EzineArticles.com/?expert=Kerrianne_Cartmer_Edwards

Publications To Aid Any Video Marketing Business Enterprise

Businessman's publications will provide you assistance in establishing your video marketing business enterprise. They would also help in increasing your business enterprise and managing it properly. These magazines give us a lot of information regarding your business enterprise which is definitely valuable to most of us.

Entrepreneurial publications are generally written as well as published in order to meet the needs of an entrepreneur. These publications provide you aid as well as provide you with valuable information with regards to the field of entrepreneurship. You would be supplied with latest news as well as updates regarding the business. You would know hottest information and news of market as well as will give you suggestions with regard to broadening your business opportunities. It might be time-consuming to look up and browse publications in this era of internet. Nowadays, the world wide web is not as time-consuming as magazines and provide you almost all information that you need to have. Nonetheless, the advantage of browsing publications is that they give you information of your concern and extra information also. These magazines help you to stick more to your head rather than on the internet.

Another kind of edge while reading publications will be, publications provide you with precise details and help you know the writer of it. On internet, there are lots of authors but much of them are competent and many of them are not too. People who have little idea with regards to entrepreneurship could not give you appropriate advices. When reading publications, you happen to be assured that the writer is highly competent and often experienced as well. These competent as well as expert's pointers will aid you in boosting your enterprise. You are not experiencing something totally new as well as endangering your business with these sorts of publications.

Publications are easy to understand as well as explore. On other hand, web pages would make you go on different pages asking you to click here or there. These magazines are very valuable in many ways compared to internet pages. These magazines are secure and safe in comparison to web pages. There is absolutely no precise level of competition between magazines as well as online sites. There are many firms which offer internet sites for easy access to individuals and know various things. Publications have much useful information for aiming entrepreneur. This information is going to provide you access to lots of people's top secret as well as knowledge of how to begin your business. In this competitive world, we all want to know the secrets of a successful corporate or successful enterprise. With magazines, you would absolutely targeting on some tips.

With the current updates as well as news, you would be prepared to face the problem in future and when possible can fight it. Entrepreneurial publications for businesses, such as a video marketing business, are helpful by providing you information and skillful point of view for your business community.

Article Source: http://EzineArticles.com/?expert=Phil_A_Guye

Increase Site Traffic With Simple Video Sales Ads

To increase site traffic with promotional videos is up to the minute, extremely easy and highly effective.

Simple video sales ads to promote your websites, blogs, sales pages or even squeeze pages can prove to be a very successful mode of free advertising and marketing. It's both quick and easy and it's totally free.

But how easy is it to increase site traffic?

It's as easy as putting together a few slides and using them to create your own promotional video. You can use images and text from you website to create five or six slides that include your web address and a call to action as the final slide.

Once rendered to video you can add a live link to the description on the video host site. That not only counts as a backlink on a high traffic high indexed site, it's also a free source of traffic. Anyone interested in the content of your video will follow the link back to your website.

You can make the slides with any simple graphics editor or something more complex like Photoshop. Make the slides 640 wide by 480 high and then add images and text. Every time you add new content to your site or blog create a new video.

It only needs to be a brief outline of the full article, tutorial or whatever you've created so that viewers feel compelled to visit your site to learn more. This is a good little sales tactic and an effective way to increase site traffic without a lot of effort.

You can use content you've already created elsewhere so you don't have to come up with anything new. It's really just a copy and paste exercise. You'll have to make a few adjustments of course to best fit the slides, but how difficult is that?

After you've completed the video you can submit it to a lot of high traffic and popular video hosting sites and then post it further to bookmarking and social sites. Using video is extremely viral by its very nature and the effect it can have on any campaign to increase site traffic can't be ignored.

The main points to remember when making your videos are that you're promoting another web page or site. Keep it brief but to the point; you can achieve that by using headlines and sub headlines with a bit of supporting text. Use images as well as text to make your slides more appealing, it's much better than a video full of nothing but text.

As a final point it's important to remember that your goal is to increase site traffic so your video should be created as a sales and promotional tool that encourages people to visit your site to learn more.

This really is easy and once you've given it a try you'll be knocking out videos quickly and easily and posting links all over the internet. Plus there is no spam or duplicate content rules with video. That means you can't get penalised when you use your pre-existing content to increase site traffic like you can with articles and web 2.0 sites.
Article Source: http://EzineArticles.com/?expert=Tim_Guy

Best Brand Viral Productions of 2010

Who doesn't love a good viral production on YouTube? It's every brands dream to have a video that clocks up millions of views but instead of an improvised home movie, the brands increasingly have to spend big money on production, ad campaigns to support the videos and other props. But the rewards can be massive as a good videos spreads all over sites like Twitter, Facebook and YouTube in days with most clocking up millions of views and huge interaction. As you'll see most of the videos are made by big brands and are clearly not the sort of videos that you just pull out a camera and film in a second! Here are our top 3 viral video productions from brands in 2010.

3. Google Chrome - Speed Test:

Google wanted to show us how fast it is rather than just tell us how fast it is. To do that, they made a Rube Goldberg-Ian video showing how fast web pages load in Chrome, (which actually loads web pages at 2,700 frames per second.)

The speed tests were filmed at actual web page rendering times. If you're interested in the equipment used to pull off such an elaborate viral production it was:

* A Mac Book Pro laptop with Windows installed
* Monitor - 24" Asus: Which they had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, they flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process.
* 15Mbps Internet connection.
* Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps

2. T-Mobile - Welcome Back:

Uploaded on October 29, 2010, the sequel to "The T-Mobile Dance" at present has over 7,370,000 views and it's received rave reviews in Guardian.co.uk, Express.co.uk, and Mirror.co.uk.

The viral production has been embedded in bestofyoutube.com, t-mobile.co.uk, facebook.com, and nightin.parcproductions.com. It's gotten referrals from related videos, namely a teaser and a promo that it was "arriving tonight."

Article Source: http://EzineArticles.com/?expert=Markus_A._Wilson

Why Your Business Needs Web Video Marketing

Build Your Brand

Plan and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build and audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google's search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new "word of mouth." Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Article Source: http://EzineArticles.com/?expert=Fredric_A_Schwartz

Ranking Higher With Lawyer Online Videos

Online internet marketing keeps evolving. New marketing tools come and go, search engines change their algorithms for various reasons, but mostly to combat spammers and to provide better search results while internet markets in turn change their marketing techniques. However, the two most important aspects of search engine optimization (SEO): On page optimization, and off page optimization to rank higher in search engines have still stood the test of time. Assuming you have done your on page optimization (optimizing title tags, landing pages etc), you will still need back links, traffic or both, to rank higher in search engines such as Google. Lawyer videos can help you in ranking much higher by generating more traffic to your website. Law firm videos, especially the informational ones make a website more attractive to view and link to. The more people see your site engaging, visit your website and link to it, the better you will rank. Listed here are a few more ways to rank better with law firm online videos:

Upload your law firm online videos to an attorney video directory. An attorney video directory is a web portal that hosts lawyer videos, legal videos or information specifically. This sort of directory usually will allow a link to listing members. What's more, you can gain a lot of exposure since a directory such as this is likely to be big, and might even have a worldwide reach.

Add them to You Tube. YouTube is the third most popular website on the Internet, which means that it has a ton of promise as far as promoting your website. Additionally, YouTube is a feeder for online social networking sites. When you add your video YouTube, it can be shared easily through a number of different platforms, such as Facebook and Twitter. That means not only a better search engine rating, but in addition more people watching your video.

Dominate your specific niche market with podcasts. When utilized as podcasts, lawyer videos can be used to dominate your specialized niche by presenting you as an authority in your practice area. This can make other lawyers or potential clients recommend people to you, and consequently create more visitors and links. At one time or the other, individuals are going to need a lawyer. The appeal of lawyer videos adds to a consumer's confidence in their decision to retain the services of the ideal lawyer.

Utilize legal marketing blogs. There are many legal marketing blogs on the internet, that a law firm can use to promote a law firm website. Some of these blog owners might even be willing to let you post your online videos on their website, together with a written article and a link to your site. It really is all about more visibility, more traffic, more links.

Add your videos to social media websites. Now with Facebook account members exceeding 500 million and growing on a daily basis, creating a business page in Facebook and adding your law firm online videos to your profile is a tactic that could create more exposure to your practice. You could also do them same using other social media sites.

Many people linking to your website and building site visitors to your web page are two popular techniques of advertising and marketing your site and ranking greater in search engines. A well made law firm video placed on your website can be engaging enough to encourage other people to link to you, which can in turn cause you to rate higher in the search engines.

Article Source: http://EzineArticles.com/?expert=Kenneth_Braxton

Video Marketing - 7 Top Reasons For Choosing Video Marketing Over Traditional Advertising

Video marketing is a strategy used by companies to advertise products and services by use of short, appealing and informative videos. They are not only intended to bring awareness about the product or service, but also to persuade potential customers into purchasing the advertised product or service.

People nowadays are more comfortable watching the television or personal computer than reading. This implies that information is effectively disseminated through videos than text.

Below are the 7 top reasons for choosing video marketing over traditional advertising:

1) Video marketing is a proficient way of reaching potential customers as well as marketing your products or services. The use of videos on internet marketing serves as a great solution with an excellent impression on the visitor.

2) Video advertising combines the advantages of the television advertising with interactivity. This makes advertisement more attractive to the web surfer and he or she is more receptive to what is offered.

3) Online video marketing is more cost-effective than regular TV ads. It is less expensive to produce and broadcast and makes customer targeting much easier.

4) A great advantage that video marketing has over the traditional text approach is that videos get to the point faster and waste less time of potential customers. Instead of surfing over several pages to get to the message conveyed, the same can be delivered in a small percentage of that time in a more attractive and exciting manner.

5) A video advertisement may contain a demonstration of a products use. Coupled with a human face and pleasant voice, it captures the web user's attention and transmits your message home.

6) One of the recommended video marketing tips is to use your videos on the first page since first impressions is probably the last one. Make it visible and avoid giving your visitors an excuse to skip it.

7) Finally, give your visitors relevant content or rather provide enough information on the site apart from the videos.

Article Source: http://EzineArticles.com/?expert=Kevan_Loh