Video Marketing is the most powerful, cost-effective marketing platform EVER... but these 3 Common Mistakes could stop your video from ever being seen.
The great news is - they're Totally Avoidable...
Mistake #1 - Making Videos Too Long.
When people find your video, the first thing they'll want to do is figure out how much time they need to spend to get the information you're offering. So keep it really short.
TubeMogul did a study on audience attention span, and the results were rather shocking! After 10 seconds, you'll have around 90% of your audience left. After 30 seconds, maybe around 65%. And after two minutes, just 15%!
Tip: Keep your videos under two minutes wherever possible, unless you're presenting a training video and your audience already knows you and the value that they going to get from spending the time with you.
Mistake #2 - Saving the Best until Last.
So now you know you've got just 10 seconds to make an impression, so you'd better make the best of it.
Tip: Grab people's attention right out of the gate, by telling them about the fantastic value you're about to deliver to them, and get the ball rolling Immediately. Don't save the punchline until the end... there may be no-one there to hear it!
Then deliver concise, high quality, relevant information to your target audience, and they'll continue to watch your video right through to the end - and your marketing goals will be accomplished.
Mistake #3 - Weak call to action at the end
Don't assume that people will beat a path to your inbox, simply because you provided them with some great content.
Tip: You have to tell people EXACTLY what you want them to do. And here's the second really important part: Make It Easy for them to follow through with that action NOW.
So, whatever your marketing goal for your video is, tell them exactly what you want them to do next... visit your website, watch another video, pick up the phone and call you, submit their contact details, etc.
Then, make it Really Simple to take action by having your contact details clearly displayed, preferably alongside a click-able link or contact box right below or alongside your video.
In a nutshell:- Make your videos short and content-rich, then let people know Exactly how they can get More...
We want to look into someone's eyes before we decide to work with them - No amount of sophisticated technology is ever going to take the place of a real live person... And the next best thing to being there is Video.
As a heart-centred entrepreneur, always construct your video with integrity and a genuine commitment to delivering real value for your viewers - and always hold the intention of creating a Win/Win interaction.
You can build an international business from scratch like Kerrianne did, using Video Marketing as the backbone of your marketing Strategy. Take a few minutes to watch this YouTube Report
Article Source: http://EzineArticles.com/?expert=Kerrianne_Cartmer_Edwards
The great news is - they're Totally Avoidable...
Mistake #1 - Making Videos Too Long.
When people find your video, the first thing they'll want to do is figure out how much time they need to spend to get the information you're offering. So keep it really short.
TubeMogul did a study on audience attention span, and the results were rather shocking! After 10 seconds, you'll have around 90% of your audience left. After 30 seconds, maybe around 65%. And after two minutes, just 15%!
Tip: Keep your videos under two minutes wherever possible, unless you're presenting a training video and your audience already knows you and the value that they going to get from spending the time with you.
Mistake #2 - Saving the Best until Last.
So now you know you've got just 10 seconds to make an impression, so you'd better make the best of it.
Tip: Grab people's attention right out of the gate, by telling them about the fantastic value you're about to deliver to them, and get the ball rolling Immediately. Don't save the punchline until the end... there may be no-one there to hear it!
Then deliver concise, high quality, relevant information to your target audience, and they'll continue to watch your video right through to the end - and your marketing goals will be accomplished.
Mistake #3 - Weak call to action at the end
Don't assume that people will beat a path to your inbox, simply because you provided them with some great content.
Tip: You have to tell people EXACTLY what you want them to do. And here's the second really important part: Make It Easy for them to follow through with that action NOW.
So, whatever your marketing goal for your video is, tell them exactly what you want them to do next... visit your website, watch another video, pick up the phone and call you, submit their contact details, etc.
Then, make it Really Simple to take action by having your contact details clearly displayed, preferably alongside a click-able link or contact box right below or alongside your video.
In a nutshell:- Make your videos short and content-rich, then let people know Exactly how they can get More...
We want to look into someone's eyes before we decide to work with them - No amount of sophisticated technology is ever going to take the place of a real live person... And the next best thing to being there is Video.
As a heart-centred entrepreneur, always construct your video with integrity and a genuine commitment to delivering real value for your viewers - and always hold the intention of creating a Win/Win interaction.
You can build an international business from scratch like Kerrianne did, using Video Marketing as the backbone of your marketing Strategy. Take a few minutes to watch this YouTube Report
Article Source: http://EzineArticles.com/?expert=Kerrianne_Cartmer_Edwards
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