A couple good ways to leverage a hour long online video for your marketing efforts.
1. Take the content in your 60 minute video and chop it up into 3 to 5 minutes of film. Each 3-5 minute segment of video should solve a specific need or answer a specific question that is being search for online. If you optimize your web 2.0 video channels and the content effectively for those search terms your videos will rise up the search engines. This will create more opportunity to connect with your target market by being in more long tail searches online.
(Give them a specific call to action in the video)
Those actions could be as simple as subscribing to the video channel that the content is located on, to follow a link to your website, like a Facebook page or share the content. The action you influence them to take is up to your marketing strategy. But no matter what, make sure to include a call to action.
2. Is to take the video and give it to others in your industry that serve your target market. Then let them know they can give it away as a bonus when something is purchased from them. What this does is creates a higher perceived value of the content on the video. And when the perceived value is higher; so is the level of consumption. (again, remember to have a good call to action)
3. Or you can use the video as a ethical bribe to collect the contact information of your target market. And then use the contact information to follow up with them and sell your products or services to them.
There are a lot more strategies and tactics that will get you more customers and clients with good video content... But I would recommend that you start with the strategy that will give you the highest return on your investment of time and money. And that depends on your present skills, contacts, and financial resources.
Article Source: http://EzineArticles.com/?expert=Nathaneal_Mohr
1. Take the content in your 60 minute video and chop it up into 3 to 5 minutes of film. Each 3-5 minute segment of video should solve a specific need or answer a specific question that is being search for online. If you optimize your web 2.0 video channels and the content effectively for those search terms your videos will rise up the search engines. This will create more opportunity to connect with your target market by being in more long tail searches online.
(Give them a specific call to action in the video)
Those actions could be as simple as subscribing to the video channel that the content is located on, to follow a link to your website, like a Facebook page or share the content. The action you influence them to take is up to your marketing strategy. But no matter what, make sure to include a call to action.
2. Is to take the video and give it to others in your industry that serve your target market. Then let them know they can give it away as a bonus when something is purchased from them. What this does is creates a higher perceived value of the content on the video. And when the perceived value is higher; so is the level of consumption. (again, remember to have a good call to action)
3. Or you can use the video as a ethical bribe to collect the contact information of your target market. And then use the contact information to follow up with them and sell your products or services to them.
There are a lot more strategies and tactics that will get you more customers and clients with good video content... But I would recommend that you start with the strategy that will give you the highest return on your investment of time and money. And that depends on your present skills, contacts, and financial resources.
Article Source: http://EzineArticles.com/?expert=Nathaneal_Mohr
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