Managing costs is essential if you are to extract the ROI which trade show exhibiting can deliver. The key issue for exhibitors is that they must plan extensively before they come anywhere near the convention arena. By planning and considering the strategy in exhaustive detail you will get a firm grasp of the need for the financial investment and this will allow you to budget accordingly. Once you have a budget, the golden rule is simple - stick to it!
Here are some tips to help you keep your budget on track to deliver positive ROI and cement the foundations of exhibiting success.
Use a Small Booth
Big is not necessarily better - what really counts on the busy convention floor is your originality and creativity which go into producing an eye catching booth design. Give ma well designed mini booth over a massive display with bland design any day. You have three or four seconds to catch the eye and attention of an attendee - work that angle and work it hard, because large or small it is the ability to create interest which counts for so much more than size of the display.
Negotiate for Odd Trade Show Floor Space
Not all allocated spaces are perfectly proportioned as there are always irregular, odd shaped pitches available. These non-standard booth spaces are typically harder to sell so they can be hired for a lower rate. With modern, modular booth designs, there is not much that cannot be done to adapt them to the space you have available. Always check with the trade show management to see what they have available.
Renting as an Affordable Option
Renting is a great idea if you are a first timer getting involved in exhibiting or even when you are a hardened veteran who is looking for additional flexibility. Renting in the short term is extremely cheap because you have no initial investment outlay to worry about - just select a booth for hire and book your slot at the convention event and you're pretty much done as far as costs are concerned.
For longer term arrangements, leasing has some attraction but strict renting options do became very expensive when you consider the total cost of ownership over a year.
Change Graphics Not the Whole Booth
If you have a display booth already but it is showing signs of age, you do not need to worry about a full scale overhaul and change out just yet. In many instances arranging for new graphics will create the desired effect. The graphics are the key, primary element for attracting attendee attention but simply refreshing the graphics will cost you a fraction of the price of swapping out for a whole new trade show display unit.
No matter what you decide to do, the crucial element to managing trade exhibit costs is to plan and budget. Once you have a budget you must stick to it because that is what will keep you on the straight and narrow. Trade show managers and support companies are very adept with their sales pitch on how their service can help you, but you should always question and question again before you take on any additional overhead. Discuss your cost cutting options with your experienced trade show display partner because they will have a lot more experience to share with you.
Article Source: http://EzineArticles.com/?expert=Lawrence_Reaves
Here are some tips to help you keep your budget on track to deliver positive ROI and cement the foundations of exhibiting success.
Use a Small Booth
Big is not necessarily better - what really counts on the busy convention floor is your originality and creativity which go into producing an eye catching booth design. Give ma well designed mini booth over a massive display with bland design any day. You have three or four seconds to catch the eye and attention of an attendee - work that angle and work it hard, because large or small it is the ability to create interest which counts for so much more than size of the display.
Negotiate for Odd Trade Show Floor Space
Not all allocated spaces are perfectly proportioned as there are always irregular, odd shaped pitches available. These non-standard booth spaces are typically harder to sell so they can be hired for a lower rate. With modern, modular booth designs, there is not much that cannot be done to adapt them to the space you have available. Always check with the trade show management to see what they have available.
Renting as an Affordable Option
Renting is a great idea if you are a first timer getting involved in exhibiting or even when you are a hardened veteran who is looking for additional flexibility. Renting in the short term is extremely cheap because you have no initial investment outlay to worry about - just select a booth for hire and book your slot at the convention event and you're pretty much done as far as costs are concerned.
For longer term arrangements, leasing has some attraction but strict renting options do became very expensive when you consider the total cost of ownership over a year.
Change Graphics Not the Whole Booth
If you have a display booth already but it is showing signs of age, you do not need to worry about a full scale overhaul and change out just yet. In many instances arranging for new graphics will create the desired effect. The graphics are the key, primary element for attracting attendee attention but simply refreshing the graphics will cost you a fraction of the price of swapping out for a whole new trade show display unit.
No matter what you decide to do, the crucial element to managing trade exhibit costs is to plan and budget. Once you have a budget you must stick to it because that is what will keep you on the straight and narrow. Trade show managers and support companies are very adept with their sales pitch on how their service can help you, but you should always question and question again before you take on any additional overhead. Discuss your cost cutting options with your experienced trade show display partner because they will have a lot more experience to share with you.
Article Source: http://EzineArticles.com/?expert=Lawrence_Reaves
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