When Negotiating, Compromise To Win

During a negotiation, there'll be times when you'll be required to compromise. The way you compromise, signals the importance of some terms of the negotiation versus others. Thus, it will behoove you to be coy at times when compromising in a negotiation.

How then should you compromise in a negotiation and what strategies should you employ? The following are seven thoughts to contemplate in your negotiations, when dealing with compromise.

1. Most negotiators state, you should never compromise too quickly in a negotiation. In general, that's good advice. The way you compromise should be dependent on the situation and on what it is you're negotiating. If you whimsically cast off an item as not being important, you can concede it haphazardly. If on the other hand, you wish to convey importance of an item, hang on to it like life itself. Be dogmatic about compromising it and exact a high price in return for your acquiescence.

2. Consider using an implied compromise as a stalling tactic. This can give you more time to prepare and/or implement another strategy (ex. I think I can accommodate you, but I have to get the OK from my boss.).

3. Whenever you compromise, consider getting something, as the result of giving something.

4. You can also utilize the compromising process as a decoy. You'd employ such a tactic by giving value to a covenant of the negotiation that really doesn't possess the degree of value proclaimed. In so doing, you can divert attention away from a covenant that possesses more value.

5. By compromising easily, you can give the appearance that you're an easy person to negotiate with, which could cause the other negotiator to drop her guard.

6. Always ask yourself the question, is it worth it to negotiate if a loss is eminent? If there's a future strategic position that can be gained, consider how you will utilize compromises to attain that position. After all, a loss can be a win, if you continue with the negotiation. Just be mindful of minimizing your loss.

7. By being known for the way you compromise, you create an image of who you are. When negotiating over a period of time, such an image can be beneficial to you.

Sometimes, there'll be situations that you know you can't win, and yet it will behoove you to negotiate. So, why should you fight when you know the chances of winning are slim? You should consider doing so to position yourself for future negotiations, or the next phase of the negotiation. Since compromise occurs in all aspects of life, by knowing how, when, and the right environment to compromise, you can enhance your negotiation outcomes... and everything will be right with the world. Remember, you're always negotiating.

The Negotiation Tips Are...

• Always seek to compromise where and when appropriate to enhance your position.

• Strive to get something in return for a concession. When compromising, if all you get is a chit, it can become something of value that you can use in the negotiation.

• In your negotiations, have items ready to use that have no importance to you, for the purpose of compromise.


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Bartering Led to Networking

Before DVD's came into the market there were these CDs called Laserdiscs (size of an record album) that you could watch movies on. Quality was amazing. You could watch it in Letterbox or full screen. Back then letterbox was something new and many Laserdiscs collectors really liked that. Reminded everyone of watching at the theatre and enjoying the clearer picture style.

At that time had started buy a few LD's and had started building a collection. As time passed there were some that I didn't watch that much so I put an ad in the local paper to trade some of my ld's. Within a week began to get phone calls and started to trading my LDs.

There were so many types of people I met a doctor who had a huge collection! To entrepreneurs who did barter and sold some LDs.

Came across a store that was going out a business and was selling all their LDs and at that time he had movies like Lethal Weapon 2, Aliens and Eiger Sanction. My collection quickly grew and it was a cool hobby to have at the time.

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Driving Online Sales Through Offline Marketing - A Lesson From Google

Last week we received a direct mailer in the post from - of all people - Google. It was the third time they'd written to us in the space of six months. The mailer consisted of a glossy and substantial gate-fold with the headline 'Boost your AdWords profits in under an hour a week'. But why send it? Surely if anyone is in a position to profitably shun direct marketing, it would have to be Google, or so you would think. Not only do they dominate the search engines, they actually own the means of dissemination - it doesn't cost them a penny to position their own marketing messages at the top of every Google search on the web. And, besides, why didn't they just send an email? They have our details. Why send a relatively expensive mailer?

Because direct marketing works...

As you would expect, the marketing boffins at Google have done their research - sending their AdWords customers a piece of hard copy information in the post acts as a tangible complement to their online marketing efforts. This is something that people are able to keep, put in their in-trays, read during a coffee break, pass around the office and, most importantly, act upon.

In an increasingly competitive marketplace, more and more web-focused businesses are integrating both digital and direct to communicate with their customers and prospects. For evidence of this shift, just take a moment each day to monitor what turns up in your mail box.

Nor is direct marketing a static discipline. Breakthroughs in data processing and print technology have enabled direct mail to move away from broad-based mass mailings to smaller niche targeted campaigns, with highly personalised content - reflecting in its own way the one-to-one intimacy of the online social and business networks.

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Maximizing the Use of Duffel Bags in Marketing

Ever try using a duffel bag as a marketing giveaway? Anyone who does enough travelling can make use of a couple of duffel bags for their luggage, and anyone you give it away to would probably appreciate the gesture. But there are some things to remember when opting to use these sorts of bags as a marketing giveaway.

Niche and target marketing are two of the most used advertising strategies in the trade. Niche marketing refers to settling into a market niche-a niche is a particular area of the market where demand for something isn't met with enough supply-and taking advantage of the lack of supply therein. Target marketing refers to targeting a specific potential consumer pool based on demographics. So, applying niche and target marketing on using duffel bags as a promotional item, how would that go?

The niche isn't really lacking in supply, but you can make great use of target marketing to get above competition. You see, though a duffel bag is indeed useful, not many people travel a lot. So if you plan on using duffel bags as giveaways, it's best to try and give them to people who actually use them a lot. Not just for the sake of it but because the bag itself is like a moving ad that when used advertises your brand or logo or advocacy. If they aren't used, they can't advertise.

Another way you can make the most out of giving away duffel bags is to take advantage of their sheer size. A duffel bag has a lot of surface area you can print on. This doesn't necessarily mean you should turn every duffel bag you plan to give away into a brochure of sorts sporting your brand's full range of products and services, this simply means make the most out of the advertising space. If you choose your market real nice and you give away the bags to people who use them often, then you got yourself a moving ad that promotes your brand for you everywhere the recipients go. Companies usually pay for advertising space that doesn't even go anywhere, so make the most out of yours.

The thing with a giveaway campaign is that on its own, it's not very effective. Sure, you create awareness for your brand and you make a lot of people remember you, but still, just how effective is it in actually marketing your goods and services? Most of the time the people receiving the giveaways would simply keep them and use them whenever applicable. But beyond that, they wouldn't really be enticed to try what your brand can offer just because of the freebies right?

So it's best to merge a giveaway campaign, be the giveaway duffel bags or something else, into a larger promotional drive and let the former support the latter. For instance, host a marketing event and then give the bags away to the people who attend the event.


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