How do you start an Internet business? Well, I can't answer that questions for you, but this article may help as you start an internet business. Advertising is part of the marketing strategy of a business, which includes public relations, promotional programs, signage, and among other strategies. The more effective an advertising campaign, the more customers it draws. What does this mean to your business? It highlights the importance of making sure your company is visible where and when your audience is looking for you. Thus, advertising on multiple search engines.
Building brand recognition and reputation are reasons to have presence on multiple search engines. If a searcher goes to Google and looks for "mortgages", they may also go to MSN or Yahoo! and do the same search. If your name appears in both engines, they will trust you a little more, because they have seen your name before. We know that it takes 5 to 7 exposures to an ad before someone may look further and if your company is appearing multiple times and in different places, it is more likely a user will recognize your company name.
It is also vital to consider alternative look up engines such as YouTube. YouTube has recently overtaken Yahoo to become the 2nd largest search engine chasing Google.
Internet users are becoming more refined on what engines will get them the best results for each search query. Advertisers that want to increase their online presence should consider using additional engines beyond Google.
Now that you understand why advertising in multiple search engines are important you might wonder how to achieve high rankings in search engines. The easiest way to get to the top is to hire a SEO specialist to do the work for you.
Article Source: http://EzineArticles.com/?expert=Avril_Betts
Building brand recognition and reputation are reasons to have presence on multiple search engines. If a searcher goes to Google and looks for "mortgages", they may also go to MSN or Yahoo! and do the same search. If your name appears in both engines, they will trust you a little more, because they have seen your name before. We know that it takes 5 to 7 exposures to an ad before someone may look further and if your company is appearing multiple times and in different places, it is more likely a user will recognize your company name.
It is also vital to consider alternative look up engines such as YouTube. YouTube has recently overtaken Yahoo to become the 2nd largest search engine chasing Google.
Internet users are becoming more refined on what engines will get them the best results for each search query. Advertisers that want to increase their online presence should consider using additional engines beyond Google.
Now that you understand why advertising in multiple search engines are important you might wonder how to achieve high rankings in search engines. The easiest way to get to the top is to hire a SEO specialist to do the work for you.
Article Source: http://EzineArticles.com/?expert=Avril_Betts
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