When I was a kid, I had a recurring nightmare.
It went like this:
My sixth grade teacher named Mrs. Schemel was walking around the room, handing everyone their graded paper.
And when she got to my desk, she put my paper down. And it contained a big FAT... "F"!
Yep, I was deathly afraid of getting an F!
And as crazy as this sounds, I stayed up many nights hitting the books "a little extra" just so I'd pass with flying colors.
And you want to know what?
This chronic "worry bug" drove me to not only to pass my subjects, but to breeze through them with darn near straight A's.
But then, something happened that changed all of this.
I discovered girls and sports.
Not necessarily in that combination, but nonetheless I was infected by other interests aside from school.
And this led to a problem I've had all my life which is... STAYING FOCUSED!
Does that ever happen to you?
In fact, most people say that keeping focused is their biggest challenge.
And who can blame them?
With so much being bombarded at all of us 24/7, it's no wonder this is such a problem.
Which gets to my point:
You see, there are 3 main reasons your dental marketing campaigns bomb.
And, here are those reasons in no particular order.
1. You didn't get your prospect's attention!
2. You didn't offer your prospect something irresistible!
3. Your marketing is BORING!
And it's this last one, that's the most important.
In fact, if your marketing is boring then you can forget about having your phone ring like a possessed demon.
It won't happen.
And you can't get mad over this. Just think back to the fact that everyone has trouble staying focused.
Article Source: http://EzineArticles.com/?expert=Wesley_Murph
It went like this:
My sixth grade teacher named Mrs. Schemel was walking around the room, handing everyone their graded paper.
And when she got to my desk, she put my paper down. And it contained a big FAT... "F"!
Yep, I was deathly afraid of getting an F!
And as crazy as this sounds, I stayed up many nights hitting the books "a little extra" just so I'd pass with flying colors.
And you want to know what?
This chronic "worry bug" drove me to not only to pass my subjects, but to breeze through them with darn near straight A's.
But then, something happened that changed all of this.
I discovered girls and sports.
Not necessarily in that combination, but nonetheless I was infected by other interests aside from school.
And this led to a problem I've had all my life which is... STAYING FOCUSED!
Does that ever happen to you?
In fact, most people say that keeping focused is their biggest challenge.
And who can blame them?
With so much being bombarded at all of us 24/7, it's no wonder this is such a problem.
Which gets to my point:
You see, there are 3 main reasons your dental marketing campaigns bomb.
And, here are those reasons in no particular order.
1. You didn't get your prospect's attention!
2. You didn't offer your prospect something irresistible!
3. Your marketing is BORING!
And it's this last one, that's the most important.
In fact, if your marketing is boring then you can forget about having your phone ring like a possessed demon.
It won't happen.
And you can't get mad over this. Just think back to the fact that everyone has trouble staying focused.
Article Source: http://EzineArticles.com/?expert=Wesley_Murph
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