Whatever the nature of your business, not only do the numerous technologies available in modern times allow you to advertise your business online - they also allow you to trade online. For me, it's the winning combination (available to small and large companies) of e-commerce and e-mail marketing.
Both activities offer such synergies that more and more companies found, trade and flourish in the online sector. For high street shops, ecommerce and email marketing also provide an extensive field of diversification and in many cases; new ways to branch out and monetise. Any small business can financially manage to set-up an e-commerce site (online shop) for just £20 per month with a decent ecommerce software platform.
It shouldn't set you back thousands of pounds like times gone by - so there is no excuse, whatever your company size or budget. E-mail marketing on the other hand gives you a fantastic outlet to encourage additional spending from existing customers as in promotional offers, news and other initiatives you can communicate in bulk.
Email marketing gives non-retail and service based organisations the chance to promote themselves where ecommerce isn't an option. Powerful email marketing systems will enable you to track email marketing campaigns with precision - you can see who opens the e-mail, anywhere in the world they are and who opens certain links in your email address.
Article Source: http://EzineArticles.com/?expert=Steven_Hickey
Both activities offer such synergies that more and more companies found, trade and flourish in the online sector. For high street shops, ecommerce and email marketing also provide an extensive field of diversification and in many cases; new ways to branch out and monetise. Any small business can financially manage to set-up an e-commerce site (online shop) for just £20 per month with a decent ecommerce software platform.
It shouldn't set you back thousands of pounds like times gone by - so there is no excuse, whatever your company size or budget. E-mail marketing on the other hand gives you a fantastic outlet to encourage additional spending from existing customers as in promotional offers, news and other initiatives you can communicate in bulk.
Email marketing gives non-retail and service based organisations the chance to promote themselves where ecommerce isn't an option. Powerful email marketing systems will enable you to track email marketing campaigns with precision - you can see who opens the e-mail, anywhere in the world they are and who opens certain links in your email address.
Article Source: http://EzineArticles.com/?expert=Steven_Hickey
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