Recently, I had the pleasure of interviewing Sebastian Guerrini; who were gracious enough to provide readers of the China Business Connect (China Business Connect it is effective trainings, step-by-step guides, reports, case studies about business with China). Sebastian owner of Guerrini Design Island, which is a communication and design studio that uses an effective and personal approach to create brands worldwide, achieving this added value by bringing new areas of knowledge to the act of design.
His specialties: Brand design, image and identity, political campaign, advertising, image advisor, visual communication, logo design, propaganda design, NGO branding, Institutional branding and communications
China Business Connect: Why does the business partnership with China is of interest to you (your company)? Is this interest to work with the Chinese business potential or real?
It is real because I love Chinese culture and traditions. However I found difficult to consider China as the center of my activity. That is because my marketing strategy is based on having clients which accept my budgets, and my experience with China is that most of Chinese companies are rejecting to pay what I consider my work deserve. In that sense, it is profitable for me to work with companies from Germany or Italy rather than from China.
About the particularity of Chinese culture, I didn't find problem to approach it. Then, my doubts are just related to my fees.
CBC: How special, according to your point of view, is the business with China (shipment of goods, logistics, quality control of the production etc)?
According to my activity of brand, logo, web and all sort of graphic and digital design, I have no problem or limitation because files are sent by Internet. On the other hand, for me, the understanding of the identity, aims and commercial strategies of Chinese companies is not different than other ones. That is because I developed methodologies that help me so much to face these circumstances
CBC: What prospects of the business with China do you see in whole for your company?
In fact, all related to China can be connected to my business: not only the internationalization of the image and identity of their companies, but also the development of their products communication, design of web-pages based on international criteria's, etc.. In addition, I believe China requires the improvement of the institutional communication of their cities, towns and state, especially if they are willing to encourage their image for getting visitors and for improving their political perception abroad.
Article Source: http://EzineArticles.com/?expert=Kelly_S_Stuart
His specialties: Brand design, image and identity, political campaign, advertising, image advisor, visual communication, logo design, propaganda design, NGO branding, Institutional branding and communications
China Business Connect: Why does the business partnership with China is of interest to you (your company)? Is this interest to work with the Chinese business potential or real?
It is real because I love Chinese culture and traditions. However I found difficult to consider China as the center of my activity. That is because my marketing strategy is based on having clients which accept my budgets, and my experience with China is that most of Chinese companies are rejecting to pay what I consider my work deserve. In that sense, it is profitable for me to work with companies from Germany or Italy rather than from China.
About the particularity of Chinese culture, I didn't find problem to approach it. Then, my doubts are just related to my fees.
CBC: How special, according to your point of view, is the business with China (shipment of goods, logistics, quality control of the production etc)?
According to my activity of brand, logo, web and all sort of graphic and digital design, I have no problem or limitation because files are sent by Internet. On the other hand, for me, the understanding of the identity, aims and commercial strategies of Chinese companies is not different than other ones. That is because I developed methodologies that help me so much to face these circumstances
CBC: What prospects of the business with China do you see in whole for your company?
In fact, all related to China can be connected to my business: not only the internationalization of the image and identity of their companies, but also the development of their products communication, design of web-pages based on international criteria's, etc.. In addition, I believe China requires the improvement of the institutional communication of their cities, towns and state, especially if they are willing to encourage their image for getting visitors and for improving their political perception abroad.
Article Source: http://EzineArticles.com/?expert=Kelly_S_Stuart
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