Have you ever taken a break from your business and just taken a look at the big picture? Have you really thought about the ways that you can improve your business and increase your profits. If not stop what you are doing and think about it for a minute. You may come up with quite a few points.
Here are 7 questions to ask yourself:
1. How can you improve your sales and ad copy? Your sales and ad copy are one of the most important aspects of your business and as such should be examined first. Track the sales conversion rate of your sales page. If it is less than 3% to 5% you should take steps to improve it. A sales page can easily be tweaked to get as much as 10% sales conversion rates. Think of headlines, trigger words and different aspects of your sales letter. Try to do some split testing.
2. Are you giving your customers excellent customer service and support? This is something that many businesses forget to do because they concentrate on getting new customers at the expense of taking care of old ones. When you give outstanding customer support to your customers they are impressed and will be more loyal to your company. When this happens they will recommend your company's products and services to others. This will give you additional sales and profits.
3. Are you building loyalty and trust in your customers? Customer service is one way to do this but there are other ways as well. Follow-ups are another way to build a relationship with your customers and encourage them to be loyal to your company. Even online you can develop simple customer loyalty clubs for subscribers and customers. Loyal customers are gold to your business and the more of them you gather the better your sales and profits will be.
4. Are you offering backend products? You are aware of the 20/80 principle. 20% of profits for your business will be generated by the initial purchase of the customer but as much as 80% of profits will be derived from backend selling and subsequent purchases. A loyal multi purchasing customer is of course priceless.
5. How can you take your marketing to the next level? There are a number of ways that you can do this.
* Tracking the results of your ads and marketing methods is of the greatest importance to your success in business and a means of increasing profits.
* Testing of all marketing methods, advertising etc. is critical to improve many aspects of your business. This should be a continuous process.
* Adding more marketing methods. The more marketing methods you have in place for your business the better it is. Obviously if you increase your targeted visitors, your sales must automatically rise.
6. Are you using multiple ways to build your list? List building is the heart of most online businesses. The more ways that you can build a targeted list the better it will be. A good responsive list is like gold to a business and the bigger it is the better your profits will be. Your subscribers are some of your most loyal customers and should be looked after well.
7. How can you organize your business tasks better? Organization is the key to business success. The better you are organized the more time you will have to create ideas to help your business develop and prosper. Your priority tasks should always be those that will help you to increase your profits. If you do something everyday to help you do this you will find that very soon your business will grow and prosper as you increase your profits.
These are just 7 points to think about. I am sure that you can think of many more. A good rule of thumb is to evaluate your business on a weekly basis. Friday or Saturday is a good time to do this. Go through everything that you have done during the week and see how each thing that you have done has affected your business.
You can see where you have progressed and what areas you need to work on so that you can experience maximum profits and continue to develop your business. You can then plan the week ahead to see what you will do to improve and develop your business. In this way you will be able to think of ways to increase profits on a continuous basis.
Article Source: http://EzineArticles.com/?expert=Lee_Gilbert
Here are 7 questions to ask yourself:
1. How can you improve your sales and ad copy? Your sales and ad copy are one of the most important aspects of your business and as such should be examined first. Track the sales conversion rate of your sales page. If it is less than 3% to 5% you should take steps to improve it. A sales page can easily be tweaked to get as much as 10% sales conversion rates. Think of headlines, trigger words and different aspects of your sales letter. Try to do some split testing.
2. Are you giving your customers excellent customer service and support? This is something that many businesses forget to do because they concentrate on getting new customers at the expense of taking care of old ones. When you give outstanding customer support to your customers they are impressed and will be more loyal to your company. When this happens they will recommend your company's products and services to others. This will give you additional sales and profits.
3. Are you building loyalty and trust in your customers? Customer service is one way to do this but there are other ways as well. Follow-ups are another way to build a relationship with your customers and encourage them to be loyal to your company. Even online you can develop simple customer loyalty clubs for subscribers and customers. Loyal customers are gold to your business and the more of them you gather the better your sales and profits will be.
4. Are you offering backend products? You are aware of the 20/80 principle. 20% of profits for your business will be generated by the initial purchase of the customer but as much as 80% of profits will be derived from backend selling and subsequent purchases. A loyal multi purchasing customer is of course priceless.
5. How can you take your marketing to the next level? There are a number of ways that you can do this.
* Tracking the results of your ads and marketing methods is of the greatest importance to your success in business and a means of increasing profits.
* Testing of all marketing methods, advertising etc. is critical to improve many aspects of your business. This should be a continuous process.
* Adding more marketing methods. The more marketing methods you have in place for your business the better it is. Obviously if you increase your targeted visitors, your sales must automatically rise.
6. Are you using multiple ways to build your list? List building is the heart of most online businesses. The more ways that you can build a targeted list the better it will be. A good responsive list is like gold to a business and the bigger it is the better your profits will be. Your subscribers are some of your most loyal customers and should be looked after well.
7. How can you organize your business tasks better? Organization is the key to business success. The better you are organized the more time you will have to create ideas to help your business develop and prosper. Your priority tasks should always be those that will help you to increase your profits. If you do something everyday to help you do this you will find that very soon your business will grow and prosper as you increase your profits.
These are just 7 points to think about. I am sure that you can think of many more. A good rule of thumb is to evaluate your business on a weekly basis. Friday or Saturday is a good time to do this. Go through everything that you have done during the week and see how each thing that you have done has affected your business.
You can see where you have progressed and what areas you need to work on so that you can experience maximum profits and continue to develop your business. You can then plan the week ahead to see what you will do to improve and develop your business. In this way you will be able to think of ways to increase profits on a continuous basis.
Article Source: http://EzineArticles.com/?expert=Lee_Gilbert
No comments:
Post a Comment