Email marketing can be a very powerful tool when used correctly. It is one of the cheapest, yet among the most effective forms of marketing. By leveraging the power of email marketing, you can grow your business manifold without spending thousands of dollars. Unlike indirect marketing (outdoor, tv ads, etc.), this form of direct marketing allows you to speak directly to a highly targeted audience, and herein lies its very advantage.
There are some rules all marketers should follow with email marketing. Some of these are:
1.) Don't bombard them with emails
Generally, you shouldn't need to send your subscribers more than one email a week, preferably, two emails a month. The more emails you send, the greater the chance your subscribers will simply start sending them straight to the trash can. Two emails a month means that you stay fresh in the subscribers mind, while still being relevant.
2.) Your email shouldn't be a sales pitch
Sure, the ultimate goal of any email marketing campaign is to turn subscribers into customers, but this doesn't mean that you have to bombard them with a lengthy sales pitch in every email. Instead, make sure that your subscribers are getting some actual value out of your emails - give them relevant information, tips, advice. Only then should you insert a sales pitch. It should never be very obvious; make it subtle, blend it into the overall information given in your email.
3.) Keep your emails simple and easy to read
There's a huge temptation to use snazzy graphics and use HTML emails, but the conversion rate of simple, well formatted text based emails simply can't be beaten. Format your emails for better readability, make sure to use bullet points and lists in your emails, and highlight the important points by using a stronger font. You will see much better results by using well formatted pure text emails than graphics laden HTML emails.
Article Source: http://EzineArticles.com/?expert=John_Newcomb
There are some rules all marketers should follow with email marketing. Some of these are:
1.) Don't bombard them with emails
Generally, you shouldn't need to send your subscribers more than one email a week, preferably, two emails a month. The more emails you send, the greater the chance your subscribers will simply start sending them straight to the trash can. Two emails a month means that you stay fresh in the subscribers mind, while still being relevant.
2.) Your email shouldn't be a sales pitch
Sure, the ultimate goal of any email marketing campaign is to turn subscribers into customers, but this doesn't mean that you have to bombard them with a lengthy sales pitch in every email. Instead, make sure that your subscribers are getting some actual value out of your emails - give them relevant information, tips, advice. Only then should you insert a sales pitch. It should never be very obvious; make it subtle, blend it into the overall information given in your email.
3.) Keep your emails simple and easy to read
There's a huge temptation to use snazzy graphics and use HTML emails, but the conversion rate of simple, well formatted text based emails simply can't be beaten. Format your emails for better readability, make sure to use bullet points and lists in your emails, and highlight the important points by using a stronger font. You will see much better results by using well formatted pure text emails than graphics laden HTML emails.
Article Source: http://EzineArticles.com/?expert=John_Newcomb
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