If you are in the process of developing or improving your product, you probably have an idea already of which product features will appeal most to your target audience. You are likely to have done your research on your niche and keywords and all those important data that you need to collect before you kick your business running in high gear. But have you asked your target audience what they really want? It does not really hurt to ask exactly what your target audience wants to see when you start offering them your product. After all, this is one of the reasons why we do email marketing - to have an idea of what our target audience needs. There are many benefits to asking the people in your mailing list what they are expecting from you, and these benefits are listed below.
1. It flatters your customers when you ask them what they want. Customers are more used to sales people hard-selling their products to them or sweet-talking them into believing that the product being sold to them is something they want. When you ask your customers what they really want to see in your product, you let them feel that their opinions matter. It makes them expect that they will really get something that they want when they buy your product, but more than that it flatters them to think that they have a say in the deal.
2. It opens communication channels leading to improved relationships with your customers. Email marketing, just like any form of marketing, is a relationship-building process. You have to connect with your customers and have a feel for what they need. Asking your mailing list subscribers what they want lets you build that connection. It compels your subscribers to put their trust in you and in your product.
3. It lets you know what direction you should take for your product. On your own end, you will have an idea of exactly what kind of product you should come up with that will really appeal to your target audience. It is better than doing any guesswork and failing.
It does not hurt to ask the subscribers on your mailing list what they want to see in the product you are going to offer them. After all, asking them makes them feel important. It also helps build trust, which is important in building relationships. It also helps you come up with the perfect product. So, do your market research and ask your subscribers before you implement your ideas on what the product should be.
Article Source: http://EzineArticles.com/?expert=Peter_Garety
1. It flatters your customers when you ask them what they want. Customers are more used to sales people hard-selling their products to them or sweet-talking them into believing that the product being sold to them is something they want. When you ask your customers what they really want to see in your product, you let them feel that their opinions matter. It makes them expect that they will really get something that they want when they buy your product, but more than that it flatters them to think that they have a say in the deal.
2. It opens communication channels leading to improved relationships with your customers. Email marketing, just like any form of marketing, is a relationship-building process. You have to connect with your customers and have a feel for what they need. Asking your mailing list subscribers what they want lets you build that connection. It compels your subscribers to put their trust in you and in your product.
3. It lets you know what direction you should take for your product. On your own end, you will have an idea of exactly what kind of product you should come up with that will really appeal to your target audience. It is better than doing any guesswork and failing.
It does not hurt to ask the subscribers on your mailing list what they want to see in the product you are going to offer them. After all, asking them makes them feel important. It also helps build trust, which is important in building relationships. It also helps you come up with the perfect product. So, do your market research and ask your subscribers before you implement your ideas on what the product should be.
Article Source: http://EzineArticles.com/?expert=Peter_Garety
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