Is your insurance agency in a stagnant situation where it is extremely difficult to build sales every month? Are you even able to get leads? If this is the case, then there is a resolution to revolutionize your agency now. Here are a few Insurance Marketing Strategies that you can start implementing now and will transform your agency within 60 days.
To start off, almost every Insurance Agent focuses all day long on trying to get leads. The day is spent telemarketing, networking with dozens of people, sending out hundreds of letters. Well I could go on forever, but you need to change your way of thinking to be successful. Stop trying to go out and get leads. It is imperative that you become a Marketing Business. This means that you need to set up 4 to 5 systems that run on auto-pilot that actually bring leads and sales To You every month. Basically, instead of chasing leads everyday, you need to educate and communicate to all your contacts on a consistent basis through the internet, email, social media. To be effective and successful, this needs to be done automatically. You just need to manage your systems.
Insurance buyers function differently today, than it has over the past 30 years. The last 30 years, every insurance agent has produced leads and sales the exact same way, via walk-ins, telemarketing, phone book ads, TV ads, direct mail, and so on. Most of these strategies don't work anymore. People search and buy on the internet. It is the easiest and quickest way to get things done. People want the easiest and cheapest way to get things done and in their pocket. Therefore, you need to change your Insurance Sales Techniques and marketing strategies to be where the buyers actually are.
Insurance Agents need to implement A few Websites, use autoresponder - email communication systems, Internet leads (paid and free), Referrals through Social Media, Niche Direct Mail, and many other technology based programs to revamp your insurance Marketing Strategies. Implement systems, that run on auto-pilot and let the prospects come to you every month.
Making changes to your marketing strategies are difficult to do, especially if the changes require learning new technologies. Going tech, probably sounds a little scary and intimidating, but if you don't get into now, your business will be gone within 2 years. It is imperative that you learn and implement all the new Insurance Marketing ideas.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
To start off, almost every Insurance Agent focuses all day long on trying to get leads. The day is spent telemarketing, networking with dozens of people, sending out hundreds of letters. Well I could go on forever, but you need to change your way of thinking to be successful. Stop trying to go out and get leads. It is imperative that you become a Marketing Business. This means that you need to set up 4 to 5 systems that run on auto-pilot that actually bring leads and sales To You every month. Basically, instead of chasing leads everyday, you need to educate and communicate to all your contacts on a consistent basis through the internet, email, social media. To be effective and successful, this needs to be done automatically. You just need to manage your systems.
Insurance buyers function differently today, than it has over the past 30 years. The last 30 years, every insurance agent has produced leads and sales the exact same way, via walk-ins, telemarketing, phone book ads, TV ads, direct mail, and so on. Most of these strategies don't work anymore. People search and buy on the internet. It is the easiest and quickest way to get things done. People want the easiest and cheapest way to get things done and in their pocket. Therefore, you need to change your Insurance Sales Techniques and marketing strategies to be where the buyers actually are.
Insurance Agents need to implement A few Websites, use autoresponder - email communication systems, Internet leads (paid and free), Referrals through Social Media, Niche Direct Mail, and many other technology based programs to revamp your insurance Marketing Strategies. Implement systems, that run on auto-pilot and let the prospects come to you every month.
Making changes to your marketing strategies are difficult to do, especially if the changes require learning new technologies. Going tech, probably sounds a little scary and intimidating, but if you don't get into now, your business will be gone within 2 years. It is imperative that you learn and implement all the new Insurance Marketing ideas.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
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