If you're an Insurance Agent, you should always be looking for new and inventive insurance marketing ideas to implement into your agency. Not only do you need to implement these ideas, but you need to implement them correctly, so they will actually produce exploding results. For an agent to be successful in the highly competitive insurance industry, you need to set up marketing strategies to build prospect list, and make sure your agency is being seen everywhere where today's buyers are.
Great Websites and Social Media are the top 2 Insurance Marketing Ideas that are bringing in leads on an explosive basis every day to the top insurance agents. Both of these campaigns are based on building prospect list (in the thousands) that can be advertised or marketed to on a daily basis. If prospects see your agency on a daily basis, you will eventually get their business.
Websites: Insurance Marketing Idea #1
Most agents have websites, but the majority of these insurance agency websites are not doing what websites should be doing now days. Websites need to be a home base of information and list building for your agency. Most insurance agency websites have been built, just to be in the internet arena and make you feel that you've actually joined in the technology arena. Most likely your website is doing nothing for you. The top insurance agents understand that the #1 goal for a website, is to build prospect list and generate leads. If your website is not producing list building of several hundred local prospects a month and several hundred leads a month, then you need to change your marketing strategy for your website. This is very easy to do.
Quick tips on what your website needs to have:
* Keyword optimized throughout the whole site
* SEO (Search Engine Optimized) to get ranked in the top 5 listings on Search Engines like Google, Bing and Yahoo.
* Free Giveaway's and Opt-In Forms. Get them on your list by giving them the Top Tip of the month for your product.
* Internal, External and Back links so Search Engines can rank your site high
* Provide great content on your site. If you have great content, people will come back and see what you have.
* Most Importantly link back and forth to your Social Media Sites. Show customers and prospects all your offers and specials.
Social Media: Insurance Marketing Idea #2
Social media is growing to the top of the list for many agents implementing new insurance marketing ideas. Most veteran insurance agents want to stay away from MySpace, Facebook and Twitter. Most of these agents either don't understand the technology end of it, or just don't understand what it can actually do for them. This is the worst mistake they can make. I used to be one of those agents. Then I realized that people are on Facebook and Twitter all the time. Therefore, you will get more leads and sales if your agency is where all the people are. It just takes a little extra effort to understand how to market you agency on the Social Media channels. You need to understand that Social Media is completely different for businesses than it is for personal usage. Businesses use Facebook and Twitter as a way to build list, and market to that list, through information and entertainment. The goal is to get people to read your emails and sales pages everyday. The Social Media channels can accomplish this with great content. Just take a little time every day to learn how to set up Facebook sales pages within accounts.
The best Insurance Marketing Ideas, include SEO optimized websites and production Social Media campaigns.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
Great Websites and Social Media are the top 2 Insurance Marketing Ideas that are bringing in leads on an explosive basis every day to the top insurance agents. Both of these campaigns are based on building prospect list (in the thousands) that can be advertised or marketed to on a daily basis. If prospects see your agency on a daily basis, you will eventually get their business.
Websites: Insurance Marketing Idea #1
Most agents have websites, but the majority of these insurance agency websites are not doing what websites should be doing now days. Websites need to be a home base of information and list building for your agency. Most insurance agency websites have been built, just to be in the internet arena and make you feel that you've actually joined in the technology arena. Most likely your website is doing nothing for you. The top insurance agents understand that the #1 goal for a website, is to build prospect list and generate leads. If your website is not producing list building of several hundred local prospects a month and several hundred leads a month, then you need to change your marketing strategy for your website. This is very easy to do.
Quick tips on what your website needs to have:
* Keyword optimized throughout the whole site
* SEO (Search Engine Optimized) to get ranked in the top 5 listings on Search Engines like Google, Bing and Yahoo.
* Free Giveaway's and Opt-In Forms. Get them on your list by giving them the Top Tip of the month for your product.
* Internal, External and Back links so Search Engines can rank your site high
* Provide great content on your site. If you have great content, people will come back and see what you have.
* Most Importantly link back and forth to your Social Media Sites. Show customers and prospects all your offers and specials.
Social Media: Insurance Marketing Idea #2
Social media is growing to the top of the list for many agents implementing new insurance marketing ideas. Most veteran insurance agents want to stay away from MySpace, Facebook and Twitter. Most of these agents either don't understand the technology end of it, or just don't understand what it can actually do for them. This is the worst mistake they can make. I used to be one of those agents. Then I realized that people are on Facebook and Twitter all the time. Therefore, you will get more leads and sales if your agency is where all the people are. It just takes a little extra effort to understand how to market you agency on the Social Media channels. You need to understand that Social Media is completely different for businesses than it is for personal usage. Businesses use Facebook and Twitter as a way to build list, and market to that list, through information and entertainment. The goal is to get people to read your emails and sales pages everyday. The Social Media channels can accomplish this with great content. Just take a little time every day to learn how to set up Facebook sales pages within accounts.
The best Insurance Marketing Ideas, include SEO optimized websites and production Social Media campaigns.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
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