When people are buying insurance today, one of the top factors is price. Having great insurance selling ideas, to combat the price war issue, will make or break any insurance agents success.
When your company's premium prices fluctuate on a constant basis, you just can't sell on price for too long. Although, I am one of the believers that the majority of people buy because of price, you really need to come up with other sales techniques that make people want to buy from you for quality reasons.
As you know, the majority of people have no idea about insurance and the types of coverages they need when an accident or illness actually happens. Most people just want to know that they have Auto Insurance, Home Insurance, Life Insurance and Health Insurance and pay the cheapest price possible for it. There are a ton of agents out there that just sell on price, and the customers don't even understand that they most likely bought an insurance product that probably won't fully cover them when the accident happens, or the out of pocket deductible will be several thousand dollars. This may get a quick sale, but every agent wants the residual renewal income, and selling a cheap policy with poor coverages won't keep the customer for very long.
Now you are asking, "How can you sell good products with higher prices and keep the customers for a long time?" Your goal here is to build a connection with prospects, buyers and customers, and educate them about the importance of the insurance products and negative results of having bad insurance policies, but a good price. You want to build a trust factor with all these people, so they will buy from you and refer to you at whatever price it costs them. This will build long term relationships, which in turn leads to long term residual income.
So How Do You Get All These New Insurance Sales Ideas?
With today's technology, i.e. computers, smart phones, internet, MySpace, Twitter, etc, all this can be useful or detrimental. Again, people are online comparing insurance just for rates and buying online. This will be beneficial for you in the long-run, because all this is free marketing and you can reach a lot of people on a monthly basis. These research and buying resources that people are using today, should be giving you thoughts on insurance sales ideas. What if your website was all over the local internet searches, and actually had information that educated and was a tool for people. What if you could supply all your contacts with great information every month - Online? What if your prospects and customers saw your agency and received informative information all the time. Your agency would be embedded in their mind.
The only problem is that with today's technology, you don't know how to come up with the insurance sales ideas, and most importantly make the programs and implement them correctly. I recommend getting online and talking to other agents to see how they are getting their websites optimized and also use some of their tactics, but tweak them to make yours better. You don't have to reinvent the insurance sales ideas wheel, you just need to find a few great ideas on the internet and modify them to be your own.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
When your company's premium prices fluctuate on a constant basis, you just can't sell on price for too long. Although, I am one of the believers that the majority of people buy because of price, you really need to come up with other sales techniques that make people want to buy from you for quality reasons.
As you know, the majority of people have no idea about insurance and the types of coverages they need when an accident or illness actually happens. Most people just want to know that they have Auto Insurance, Home Insurance, Life Insurance and Health Insurance and pay the cheapest price possible for it. There are a ton of agents out there that just sell on price, and the customers don't even understand that they most likely bought an insurance product that probably won't fully cover them when the accident happens, or the out of pocket deductible will be several thousand dollars. This may get a quick sale, but every agent wants the residual renewal income, and selling a cheap policy with poor coverages won't keep the customer for very long.
Now you are asking, "How can you sell good products with higher prices and keep the customers for a long time?" Your goal here is to build a connection with prospects, buyers and customers, and educate them about the importance of the insurance products and negative results of having bad insurance policies, but a good price. You want to build a trust factor with all these people, so they will buy from you and refer to you at whatever price it costs them. This will build long term relationships, which in turn leads to long term residual income.
So How Do You Get All These New Insurance Sales Ideas?
With today's technology, i.e. computers, smart phones, internet, MySpace, Twitter, etc, all this can be useful or detrimental. Again, people are online comparing insurance just for rates and buying online. This will be beneficial for you in the long-run, because all this is free marketing and you can reach a lot of people on a monthly basis. These research and buying resources that people are using today, should be giving you thoughts on insurance sales ideas. What if your website was all over the local internet searches, and actually had information that educated and was a tool for people. What if you could supply all your contacts with great information every month - Online? What if your prospects and customers saw your agency and received informative information all the time. Your agency would be embedded in their mind.
The only problem is that with today's technology, you don't know how to come up with the insurance sales ideas, and most importantly make the programs and implement them correctly. I recommend getting online and talking to other agents to see how they are getting their websites optimized and also use some of their tactics, but tweak them to make yours better. You don't have to reinvent the insurance sales ideas wheel, you just need to find a few great ideas on the internet and modify them to be your own.
Article Source: http://EzineArticles.com/?expert=Kevin_Rich_Kennedy
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