Your shop front is the best advertising space you can get. A billboard may put you in people's minds but they may quickly forget or never get round to visiting your business if they don't know where it is. Your shop front if it catches people's attention can get them into your store straight away or make sure they know where to find you.
As with any advertising think about your most wanted response. You may want different signage for different purposes. For example you may want people walking past to come in so signs could be in your windows or on a display board or banner outside giving them a reason to come straight in. A sales promotion may be enough to get them into the store so may be what you want your signs to let people know. Banner displays can be positioned so people can see them as they come along the street and may be stationed before they get to the entrance meaning they have a chance to take in the information and consider entering your store before they pass the entrance by.
It could be that you simply want people to know you are there though and know what you do.You may be happy for them to just bare you in mind and remember where you are in which case a good shop sign with extra information on what you do could be what you need. This could be aimed at pedestrians but also motorists. Motorists going past your business often can't come straight in anyway, they may be busy going somewhere else or there may be no parking to quickly pull over into. Get motorists to remember who you are and what you do as easily as possible, banners and flag banners may be most noticeable and can be positioned facing on coming drivers unlike your shop front that will usually face over rather than along the road.
It may be that the products or services you sell from your shop or other business premises aren't exactly impulse purchases but are the types of things people will need every now and again. For example a dry cleaner's or a bed shop. If this is the case then your most wanted response is very much that they remember you. It could be that you have a noticeable sign that people will see each time they pass meaning that when the time comes for them to buy a new bed they think of you straight away. A location by a major junction with lots of queued traffic is ideal therefore and why many of these types of business locate in these kind of places despite them not always being very convenient for access or parking.
Article Source: http://EzineArticles.com/?expert=Dave_Cousin
As with any advertising think about your most wanted response. You may want different signage for different purposes. For example you may want people walking past to come in so signs could be in your windows or on a display board or banner outside giving them a reason to come straight in. A sales promotion may be enough to get them into the store so may be what you want your signs to let people know. Banner displays can be positioned so people can see them as they come along the street and may be stationed before they get to the entrance meaning they have a chance to take in the information and consider entering your store before they pass the entrance by.
It could be that you simply want people to know you are there though and know what you do.You may be happy for them to just bare you in mind and remember where you are in which case a good shop sign with extra information on what you do could be what you need. This could be aimed at pedestrians but also motorists. Motorists going past your business often can't come straight in anyway, they may be busy going somewhere else or there may be no parking to quickly pull over into. Get motorists to remember who you are and what you do as easily as possible, banners and flag banners may be most noticeable and can be positioned facing on coming drivers unlike your shop front that will usually face over rather than along the road.
It may be that the products or services you sell from your shop or other business premises aren't exactly impulse purchases but are the types of things people will need every now and again. For example a dry cleaner's or a bed shop. If this is the case then your most wanted response is very much that they remember you. It could be that you have a noticeable sign that people will see each time they pass meaning that when the time comes for them to buy a new bed they think of you straight away. A location by a major junction with lots of queued traffic is ideal therefore and why many of these types of business locate in these kind of places despite them not always being very convenient for access or parking.
Article Source: http://EzineArticles.com/?expert=Dave_Cousin
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