The numerous stores available to consumers have intensified competition. To stand out, a store must outdo its competition in terms of the customer experience and satisfaction. Efficient checkout counters, good merchandise selection, attractive pricing, and a well-designed store layout can help any retailer outshine competition.
All the elements of a store contribute to the customer's perception of a service; however, the biggest impact could perhaps be at the point-of-sale. It is the make or break point in closing a deal. It is usually in waiting in line at the checkout counter that most customers complain about bad customer service.
To keep this from happening, checkout counters must be designed to be efficient and ergonomic. A good design is characterized by the system's ability to provide maximum productivity while promoting ease in handling merchandise.
The dimensions of a checkout counter are essential and should fit just perfectly for the kind of store. Supermarkets, for instance, are expected to have larger counters to be able to carry more merchandise, speeding up the entire process.
Conveyor belts and bar code scanners are always ideal to have especially for high-traffic stores. These make it convenient for the customer and the cashier staff. It also doubles the transaction time.
Studies show that faster transactions at the counter result to overall cost reduction. Speed of service is always one of the criteria a customer looks at in choosing a store and fast service never fails to impress. This can only happen if checkout counters and the overall layout of the store was designed to make the whole shopping process smooth and fluid.
Article Source: http://EzineArticles.com/?expert=Y._Tilden
All the elements of a store contribute to the customer's perception of a service; however, the biggest impact could perhaps be at the point-of-sale. It is the make or break point in closing a deal. It is usually in waiting in line at the checkout counter that most customers complain about bad customer service.
To keep this from happening, checkout counters must be designed to be efficient and ergonomic. A good design is characterized by the system's ability to provide maximum productivity while promoting ease in handling merchandise.
The dimensions of a checkout counter are essential and should fit just perfectly for the kind of store. Supermarkets, for instance, are expected to have larger counters to be able to carry more merchandise, speeding up the entire process.
Conveyor belts and bar code scanners are always ideal to have especially for high-traffic stores. These make it convenient for the customer and the cashier staff. It also doubles the transaction time.
Studies show that faster transactions at the counter result to overall cost reduction. Speed of service is always one of the criteria a customer looks at in choosing a store and fast service never fails to impress. This can only happen if checkout counters and the overall layout of the store was designed to make the whole shopping process smooth and fluid.
Article Source: http://EzineArticles.com/?expert=Y._Tilden
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